The aviation sector is a fast-paced one, with new technologies and innovations cropping up daily. Add in the constantly changing digital landscape, and it can often be hard to keep your marketing efforts relevant.
Are you using the right platforms? Are you speaking the right lingo? Are you taking out ads in the right publications or expos?
It’s easy to second-guess yourself.
And though there’s certainly a lot of trial-and-error involved when marketing in today’s quick-moving world of aviation, success isn’t impossible. The key is to remain agile while keeping these important cornerstones in mind every time:
- Always tell a good story. Great storytelling is at the heart of all effective marketing strategies. Your message needs to move the customer – to resonate at their core, pull at their heartstrings or spur them into action. It doesn’t matter if you’re posting a photo to Instagram, writing a landing page for a new product or coming up with a slogan for your new ad campaign. It’s the story that holds the key.
- Continue to innovate. Don’t be afraid to try new things. While it may be hard to get your higher-ups on board with a new-fangled tool or marketing tactic, you should make your best effort to sway them. Continuing to challenge yourself (and your customers) is vital to staying relevant and top-of-mind in today’s ever-evolving digital world. It’s especially important in aviation and aerospace, where customers don’t just want you to be on the cutting edge – they downright expect it.
- Engage your target audience regularly and consistently. Whether it’s through carrier pigeons or the latest, greatest social media platform, if you’re engaging and interacting with your customers on a consistent, reliable basis, then you’re doing your job. More importantly? The more you engage them, the more you get to know them – and that means more effective marketing on the whole.
The outlets and methods for your messaging may change, but as long as you keep these tenets at heart, your brand can – and will – remain relevant, even in changing tides.
Want help adapting your aerobrand’s marketing efforts to today’s savvy consumers? Haley Aerospace can help.