Triumph Group, Inc.
- Verbal Identity
- Environmental Design
Triumph Group was growing quickly. As a global leader in overhauling and supplying aerospace systems, the organization was often acquiring new companies all over the world. By the time Triumph executives engaged Haley Aerospace, it consisted of 47 companies – all of which had a different specialty, focus and product offering than the next.
Too Much, Too Fast
Though the many acquisitions allowed Triumph a broader reach and a bigger audience, they also posed a problem when it came to branding: How could 47 different companies every “feel” like one to the customer? Realizing the difficult in creating a consistent brand with all the constant change, Triumph Group brought in Haley Aerospace branding and marketing.
Opening the Umbrella
Haley Aerospace’s set out to create a brand umbrella for Triumph Group – a single, overarching message, voice and purpose that could apply across any and all organizations under the Triumph name. After thorough market and audience research, the new tagline “One Name. Many Solutions.” was born.
The Land of Opportunity
Once a more streamlined brand and message was settled on and consumers were no longer confused by the disparate companies and offerings under the Triumph name, the door was wide open for new advertising and marketing opportunities. Haley Aerospace Branding & Marketing spearheaded several ad campaigns and designed new tradeshow booths and collateral to help get Triumph’s new branding off the ground.
Haley Aerospace still assists Triumph Group with its branding efforts to this day, helping with collateral design, ad and media buys, and ensuring all current and future strategic efforts fall in line with the organization’s now clear-cut branding and messaging.