When you’ve got a successful aviation brand on your hands, you want to do all you can to protect it – to safeguard it from harm and keep it at the top of its game.
After all, you put a lot of money, time and effort Continue reading →
It’s only a few weeks into 2016, and already we’ve got some of the year’s biggest tradeshows on the horizon.
Heli-Expo is just around the corner, and AEA, NBAA and EAA conferences are just a few months down the road.
Which ones will you attend? Which ones Continue reading →
It’s that time of year again: The time for setting – and divvying out – our annual aviation marketing budget.
It can be a lot of pressure – especially if you’re lucky enough to have an employer with deep pockets.
Where should you put the money this Continue reading →
In just a matter of days, 2016 will be upon us, and the slate will be wiped clean.
Those failures of 2015? Forget ’em.
In 2016, you can start anew. You can revamp your marketing strategies, fine-tune your budget and reposition your brand for more success and Continue reading →
As 2015 comes to a close, it’s time to start analyzing this year’s marketing campaigns.
Did they deliver the leads and sales you hoped for? Was your budget used properly? Did your higher-ups get the results they wanted?
For many of us, the answer is no all Continue reading →
Marketing is no longer just print ads, press releases and handout brochures. Today, marketing has gone digital, and aviation companies are having to shift away from outdated, long-worn processes they’ve used for years – maybe even decades – if they want to stay successful.
But digital Continue reading →
November was a big month for the aviation industry. We saw NBAA15 come and go, as well as several other events, like the Dubai Airshow, the ABAA Safety Symposium and the Aircraft Interiors Expo. It was a busy 30 days to say the least!
The month Continue reading →
We might all be off work on Thursday, but marketing never stops.
Every day – whether it’s a holiday or not – is another opportunity to reach our customers, deliver stellar service and cultivate brand loyalty.
And Thanksgiving? That’s the best day of all.
Thanksgiving is all Continue reading →
If you’re like most of us in the biz, you’re heading out to (or you’ve already arrived at) the annual NBAA convention in Las Vegas.
A gathering of the aviation and aerospace industry’s top companies, leaders and trendsetters, NBAA is the place to make connections, find Continue reading →
With NBAA right around the corner, I thought it a fitting time to talk about tradeshows. More specifically, how you can make a splash at tradeshows.
In our industry, I know tradeshows are a dime a dozen. There’s a new one every week, and for the Continue reading →
It’s time for another aviation news roundup, where we sum up the month’s biggest and most important headlines.
Whether you’re in bizav, commercial aviation, MRO, avionics, aerospace or defense, there’s something for everyone in this bunch, so check it out and get caught up on the Continue reading →
A few weeks ago, I talked about social media and its role in the aerospace and aviation industries. I even showed you how social media can best be used to your advantage.
But what didn’t I cover? The platforms you should be on.
Since the advent of Continue reading →
Having an amazing, well-designed desktop site is certainly important, but in this day and age, there’s nothing more vital than a flawless mobile site – especially for aviation and aerospace brands.
You’d be amazed at the chunk of web traffic that comes from on-the-go consumers. Tablets, Continue reading →
Ever feel like you’re posting to the web, only to hear crickets in return?
You’re not alone. Whether it’s a social media post, blog or even just your website, it can be hard to get noticed on today’s web. There are just so many other places out Continue reading →
Social media is a vital component of any marketing strategy, regardless of what field, industry or sector your business is in.
For one, it helps connect you with your customers in a way that’s not possible with other mediums. You can interact with them one-on-one, share Continue reading →
As one of the premier aviation marketing agencies in the country, we make following aviation and aerospace news one of our highest priorities. We watch all the biggest publications, read all the blogs and follow all the reporters, and we stay on top of the industry’s Continue reading →
To truly connect with a potential customer, your brand needs a voice. A voice that has its own distinct cadence, rhythm and tone unlike any other company in your space.
Your voice is what conveys to the customer what your brand is about. It shows off Continue reading →
When it comes to business, blogging isn’t just something your 13-year-old does online to vent about the lack of coffee selection or required gym clothes at school. When talking about it in respect to business, think of blogging as a way of starting a dialogue with new customers Continue reading →
Brand strategy is essentially the who, what, when and how you are focusing on in your product and service communications and marketing pitch. The goal of any brand strategy is to create a connection with your target audience and develop a long-term relationship with them.
Having a clear, Continue reading →
Once thought to be a superficial, ego-boosting format for would-be writers and maudlin teens who felt they had something to say, social media has connected with something within human consciousness that goes well beyond a simple online conversation. Through social media we have created a global Continue reading →