In marketing, we typically lump companies into one of two buckets: B2C (business to consumer) or B2B (business to business).
It’s supposed to help us better frame our messaging — to better reach the end-buyer and be more relatable, more valuable and, ideally, more successful.
But when we do this, we’re reducing our relationships with our customers to the bare minimum. They’re just buyers. People who spend money on us. Businesses that keep us afloat.
In today’s world, marketing needs to be more personal — more trust- and relationship-based. If we need to assign it a fancy acronym, B2Me would be the best way to put it.
Looking at B2Me for Aerospace and Aviation Marketing
- The purchase is personal. It’s not just a business buying supplies or a consumer buying a product. It’s a person – an individual with a unique personality, tastes, goals and values. Your marketing should not just recognize that, but embrace it.
- You put yourself in the customer’s shoes. Think from the customer’s standpoint: How will it help ME? How will it better MY life? What problems of MINE will this solve? Why is it worth MY hard-earned money? These are the questions your marketing strategies should address.
- It’s customized. Whether it’s through email segmentation, unique landing pages or a personal reach-out from your customer service team, your experiences should be customized and personalized to the unique people you do business with. This is how you prove value and build trust.
- You reward and show gratitude. Great customer relationships are a two-way street. They buy from you; you provide quality products and services. They review you on social media; you retweet them and recognize their efforts. They refer a customer your way; you send them a coupon code as a thank you gift. B2Me means putting in the work to build a good rapport with each and every customer you encounter — no matter what their budget may be.
B2Me means recognizing that customers aren’t just buyers – a consumer with cash or a business with a budget. They’re people. Individuals. Once companies recognize this — and the power it affords them — marketing will be significantly more effective and more lucrative in the long run.
What’s Your B2Me Strategy?
Need help creating a strong B2Me aerospace and aviation marketing strategy for your brand? Contact Haley Aerospace today.