Category Archives: Aviation

Aviation Marketing Tip No. 1: Do Your Research

Aviation Marketing Tip No. 1: Do Your Research | Haley Aerospace Marketing

We’ve been at the aviation marketing game for a long time now, so it’s no surprise when people try to pick our brains once in a while.

We’ll get questions like …

What tips do you have?

What are the best tools to use?

What’s the key to success?

And though I’d love to say we have some amazing, magical secret sauce that helps all our clients win, the truth is, it all comes down to something pretty simple …

Good research.

It’s true. Research drives every campaign, strategy and effort we embark on with our clients, and it gives us the fodder we need to deliver noticeable revenue-boosting results.

Specifically, there are three types of research we focus on:

Audience Research

The purpose of audience research is twofold:

  • to determine who to best market a brand’s products and services to
  • to understand the unique demographics and differentiators about those audiences

I say “audiences” because rarely does a brand have just ONE audience. They have a large group of potential customers, sure, but that group can be broken down into three, four, maybe even 10 subsets – smaller groups with attributes unique to just them. Knowing these unique attributes is crucial to better marketing to them and resonating with them.

Audience research can be done in many ways, from surveys and interviews with past customers to paid focus groups or questionnaires. In the end, the goal needs to be have this information about your audiences:

  • Demographic and geographic data
  • Income and job level
  • Homeownership and marital status
  • Current job or personal challenges as they relate to your products/services

Knowing this information about your potential customers will help you frame your products and services in the best light for their income, location and job position, as well as their unique personal and professional circumstances.

Market Research

With market research, you’re looking to see what’s already out there. Are there products or services out there that serve the same purpose as yours? The same audiences? If so, what’s different about them? How does your product solve the problem better or add additional value for a customer?

You want to get a feel for the marketplace your products and services exist in. What are customers willing to pay in your space? What needs are and aren’t being met? Where are the holes in the market where your products could step in and fill a demand? The answers to these questions should frame your entire aviation marketing campaign.

Competitive Research

Finally, you want to research the competition – those other brands vying for your customers, sales and revenues. Make an exhaustive list of all those competing in your space, even the only semi-related ones. Then, look at each brand’s:

  • Marketing efforts – What publications are they advertising in? Are they investing in search ads, TV commercials, trade shows or other venues? Are you seeing their name splattered across billboards? Take stock of where and how each competitor is getting their name out there.
  • Product and service lines – What products and services does each competitor offer? How are those similar or different to yours? What needs/demands are they meeting with their products/services?
  • Branding – What is their branding like? Do they seem like more of a high-priced, luxury brand or a more affordable, budget-friendly one? What colors, logos, mottos and other signatures do they use?
  • Digital presence – What is their website like? Is it up to date, high tech and appealing? How about their social media accounts? Are they regularly updated and used to communicate with customers?

Using all this competitive research, you can create an effective strategy that positions your company as a unique standout in the marketplace – one whose products solve a problem/challenge that today’s consumers are actively struggling with.

Ready for Some Research?

Research is at the heart of any successful aviation marketing, advertising or branding campaign. Want help conducting the research your brand needs to take off in 2018? Haley Aerospace is here to help.


Old School, Meet New School: Today’s Aviation Marketing Takes a Mix of Both

Old School, Meet New School: Today’s Aviation Marketing Takes a Mix of Both | Haley Aerospace Marketing

With the constant advent of new technologies and the ever-evolving social media space, it’s easy for marketers to feel overwhelmed.

What new tools and strategies are worth your limited resources? Your time? Your energy?

Should you abandon your tried-and-true “old school” method and pour all your cash into the next big thing? Or do you hold steady on the path you’ve known for decades?

It’s a hard landscape to operate in, and it’s one that leaves even the most accomplished of marketers flummoxed.

Fortunately, I’ve got some good news for you: You don’t have to choose.

The Best of Both Worlds

The most effective aviation marketing strategy,  even in today’s constantly changing environment, is one that blends elements of so-called “old school” marketing with newer-age tools and strategies.

The reason for this is simple: You’re still working with the same type of customer, high-level aviation buyers with big budgets and lots of oversight to deal with. These customers almost always require a little more hand-holding, in-person meetings, more one-on-one interactions and more devoted attention.

But aviation is also a highly technologically advanced industry, and as such, customers expect our methods to be advanced, too. You can’t sell a million-dollar cockpit component but have a website that won’t display on an iPhone. It’s just bad for business.

Check out some of the methods, both new and old, that we swear by in our aviation marketing campaigns.

NEW SCHOOL: Content marketing

Creating blogs, ebooks, articles and social content is a great way to draw in leads and prove your expertise all in one fell swoop. Do it in tandem with SEO efforts (use carefully chosen keywords throughout your content), and your results are amplified even further.

OLD SCHOOL: Paid advertising

It might not be as popular as it once was, but paid advertising, particularly in print publications, is still quite effective for aviation brands. Today’s landscape boasts dozens more ad mediums than before, though, so make sure you choose your outlets carefully. A mix of trade publications and online ads is usually best.

NEW SCHOOL: Social media

Social media works with any industry. It just takes some tailoring to fit your specific target audience. In our experience, LinkedIn, Twitter and Instagram tend to work best in aviation marketing. LinkedIn, because it’s a direct line to decision-makers; Twitter, because of its shareability; and Instagram, for showing off aviation products in their best and most appealing light.

OLD SCHOOL: Real conversations.

As much as today’s consumer likes interactive, digital conversations with the brands they do business with, aviation customers still want their real-life communication. They want to pick up the phone and ask questions, they want someone to walk them through the shopping and buying process, and they want a go-to resource for information and guidance when needed.

NEW SCHOOL: Immersive online and digital experiences

Well-designed, high-functioning websites are crucial to any brand’s success nowadays. After all, your website is probably your biggest marketing tool and, likely, the very first point of contact a customer has with your brand. It needs to be beautiful, usable and functional across devices and screens.

OLD SCHOOL: Face-to-face interactions

Regardless of how great your website is aviation customers still want to see you in person. They want to touch, feel and operate your products, and they want to talk shop with your employees. It’s why our industry is so rife with trade shows; they’re in-demand, and they work!

Find the Perfect Balance

Want to strike the perfect balance between old-school and new-school with your aviation marketing plan? Let the Haley Aerospace team lead the way. Contact us today to chat.


Your 2018 Aerospace & Defense Media Plan: 5 Questions to Ask

Creating Your 2018 Aerospace & Defense Media Plan: 5 Questions You Need to Ask | Haley Aerospace Marketing

It’s hard to believe, but 2017 is quickly coming to a close.

You’ve attended all the trade shows. Closed all the deals. Met all your sales goals.

And now, it’s time to look toward the future–to determine where you’ll focus your efforts, what you’ll spend your limited budget on and how you’ll ensure even more success in the year to come.

Not sure where to start? Just ask yourself these questions:

What worked this year?

Obviously, if a facet of your aviation / aerospace / defense media plan worked this year, by all means, you should do it again. Did one magazine ad bring in a lot of great leads? See what other advertising options they offer and expand your reach. Do they have bigger ads? Special issues you can be a part of? Other ways you can get involved?

Were there any trade shows that brought in a big ROI? Editorial features that got your team members noticed? Hone in on what parts of your plan were successful, and build your 2018 plans around them.

What didn’t?

Even more important than figuring out what worked last year is determining what didn’t. What efforts were a waste of time, money and resources? Which ones just didn’t deliver on expectations? Which ones failed to produce quality leads or sales?

Make a list of which efforts under-delivered, as well as how much they cost. Once you’ve tallied up all the initiatives that weren’t successful, you’ll know exactly how much you’ll save by not repeating them. Then you can put those funds toward efforts you know are effective–or new initiatives you may want to try out.

What are your competitors doing?

You should always keep a close watch on what your competitors are up to. What publications are they advertising in? Which trade shows are they attending? Where events are they sponsoring?

If they’re investing in initiatives you’re not, do your research. Could there be value in those efforts for your brand as well? Is it worth giving them a trial run? It’s likely if your competitors are seeing results, you will, too.

What’s new?

Just as important as being in tune with your industry, is being in tune with marketing at large. Are there any need strategies that have hit the scene? New social platforms or advertising methods you haven’t used yet? Dive in, and find out if they offer you opportunities to reach your target audience. If you’re not sure, reach out to a marketing pro and get some input.

Better yet, survey your customers, and get their opinion.

What are your goals?

Finally, it’s time to get down to goals. What do you want to accomplish this year? Get more customers in a specific niche? Secure more sales from existing customers? Have more visibility with potential partners in the space? These goals should drive where, when and how you spend your budget.

Map out each goal, as well as what you’re currently doing to accomplish it. This will give you an idea of what gaps exist in your strategy. Then you can plan your 2018 plan and budget accordingly.


Need help creating your aviation, aerospace or defense media plan for next year? Shoot me an email. The Haley Aerospace team is here to help.


Aviation Advertising Disruptors: How Some Brands Are Breaking the Trade Show Status Quo

aviation advertising

Ever get tired of the same old, same old at trade shows?

Us, too.

The seas of plain, banner-laden booths are informative, sure, but do they hold our attention? Capture our hearts? Make us open our pocketbooks?

Definitely not.

Changing the Aviation Advertising Game

Apparently, we’re not alone in thinking the trade show status quo is boring. And fortunately, a few brands are taking it upon themselves to change the game.

In the last year or so, a number of exhibitors have taken their aviation advertising to new heights. Instead of tired, yawn-worthy booths, they’ve created interactive experiences, immersive demonstrations and eye-catching displays that don’t just draw in visitors—they engage them, too.

Here are just a few of our favorite examples:

  • Clay Lacy Aviation – At NBAA 2016, Clay Lacy Aviation enlisted local artist Stacy Weltzner to turn its CEO’s career into a live-action infographic on the spot. Weltzner transformed an entire booth wall into a colorful mural, detailing Clay Lacy’s life as a private jet pilot—reason in itself for customers to buy in.
  • Embraer – Embraer also used NBAA to get creative. The executive jet company turned booth visitors into designers on the spot. With the help of a virtual reality headset and two hand controls, visitors could create the aircraft interior of their dreams right before their eyes.
  • Bell – At HAI HELI-EXPO earlier this year, Bell went all out in showing off its newest, futuristic helicopter, the FCX-001. With an on-site life-size mockup and, once again, fully immersive virtual reality headsets, visitors could literally step inside the alien-looking craft, which boasts hybridized propulsion, morphing rotor blade tips, gull-wing doors and a cockpit completely free of physical control buttons.

Though this is just a snippet of the brands that have disrupted the trade show status quo in recent years, they prove one thing: A new bar has been set—and set high—for the future expos before us.

How can you follow suit? Here are a few tips:

  • Create an experience, not a booth – People won’t remember what they read or what was said to them, but you can bet they’re remember how they felt—their excitement, their curiosity, their shock and awe. So forget handing out flyers and brochures, and immerse visitors in your brand instead.
  • Cover all the senses – Most booths have something you can see (or maybe just read), but few really engage visitors across all five senses. Give them something to touch, taste, hear and smell—something that really sticks with them, even after they’ve left the tradeshow floor.
  • Leverage technology – Apps, virtual reality and other technological innovations are great ways to enhance your booth’s experience and make them more interactive for your visitors. You can also leverage social media—including hashtags, to increase your booth’s visibility both at the show and across the world.
  • Use your space – The space you rent may be a basic square or rectangle, but that doesn’t mean your exhibit has to, too. Use your space creatively and to its fullest. Build up, out and all over, and give your visitors a start-to-finish experience they’ll remember.

Want to put these tips into use? Need help upping your trade show game? Our aviation advertising experts can lead the way. Contact us today to chat.


Aviation Marketing at Its Best: Growing Atlantic Aviation to the Nation’s Best FBO

Aviation Marketing at its Best: Growing Atlantic Aviation to the World’s Best FBO | Haley Aerospace Marketing


We know aviation marketing, and the proof, as they say, is in the pudding.

Atlantic Aviation pudding, that is.

Haley Aerospace & Atlantic Aviation

Atlantic Aviation is one of the nation’s biggest (and best) FBO networks. With locations across the country, it’s a brand that’s recognizable both for its scope and its unparalleled service.

But it wasn’t always that way.

When we started working with Atlantic more than a decade ago, the company was small and unknown. It had virtually no branding collateral, aside from a simple logo, and there were only a handful of FBOs across its network.

Today, there are more than 65 Atlantic FBO hubs in the United States and counting.

How We Got Here

Atlantic came to the table with an ambitious plan, looking to grow aggressively by acquiring new companies and rebranding them as their own. Unfortunately, they didn’t have any branding, marketing, or advertising tools in place to reach this end goal – only a logo.

That’s when Haley Aerospace stepped in, building the foundation for an unstoppable brand piece by piece.

We designed, developed, and launched all Atlantic’s customer touchpoints, including the brand’s website, trade show booth and materials, fuel truck designs, advertisements, and more. We also provided brand positioning, advertising, media buying, marketing, and social media strategy.

To This Day

Our efforts with Atlantic have been so effective, we continue to work with the organization to this very day. As the Atlantic network continues to expand, we guide the way in all branding and marketing efforts, and with each new location, our team works to ensure brand consistency across all touchpoints.

We make sure that all customers – no matter which FBO they visit – fully grasp the Atlantic brand, services, and personal attention it provides its customers.


Are you interested in aviation marketing and growing your brand? Contact the experts at Haley Brand Aerospace Marketing today. We’ve got the know-how and experience to help your brand win. 


A Lesson in Aerospace Marketing: How We Helped Launch the AB139

A Lesson in Aerospace Marketing: How We Helped Launch the AB139 | Haley Aerospace Marketing

Surely you’ve heard of the AW139.

A twin-engine helicopter from AgustaWestland, this baby is a favorite amongst VIP fliers, firefighters, search and rescue teams, emergency services and even certain branches of the military.

It’s been around for almost two decades now and has since become one of the most popular helicopter models in the world, even inspiring two larger versions — the AW149 (for military use) and the AW189 (for civilian use).

But before the AW139 became a hot commodity, it was actually called the AB139 … and you know what? We were there to help launch it. 

A Paper Plane

One of our first forays into aerospace marketing was with Bell/Agusta—well before Westland had come into the picture.

The companies needed help launching their newest joint aircraft — a plane that, at the time, was merely a drawing on a piece of paper. Though a blueprint and design had been approved, no part of the craft had gone into production yet — that was still a long way down the road.

Regardless of its infancy though, Bell/Agusta wanted to ensure the AB139’s success from the beginning, so the firms called in Haley Aerospace to create a strategy that would do just that.

Once on board, we knew we had our work cut out for us. The craft needed everything — branding, marketing, advertising and everything in between. So we hit the ground running.

A Multi-pronged Approach

Ultimately, Bell/Agusta wanted clients all over the world to invest in the AB139 — including military branches, corporate buyers, governments, search and rescue organizations, emergency services and more — so we created targeted campaigns aimed at each of these sectors in markets across the globe. We even launched an ad effort to reach the U.S. Department of Homeland Security.

We also secured global press and international ad placements, created all branding assets, designed an entire website and created a comprehensive strategy for the aircraft, all before a single piece of it was built.

Giving it the slogan “New Missions, New Helicopter,” our holistic campaign positioned the AB139 for long-term success well before the assembly line started.

The AB139 Today

Once the AB139 launched, success was instant — and Agusta bought Bell’s share of the aircraft. When Westland partnered up with Agusta, the helicopter was designated the AW139 to reflect the new company name.

Later on, renowned Italian aircraft manufacturer Leonardo bought Agusta for a hefty sum, and the company still produces the widely used helicopter to this very day. In its time, the AB139 has been used by the Irish Air Corps, the Japan Coast Guard, the Egyptian Air Force, the Italian Air Force, CareFlight, the Los Angeles City Fire Department, the Maryland and New Jersey State Police departments, and the U.S. Border Patrol. The crafts have logged more than a million flight hours since their launch in 2003.

We’re proud of the role our little aerospace marketing firm played in the creation of such a historic and renowned aircraft. It’s why we do what we do—and we can’t wait to help more aviation brands see similar widespread success in the years to come.


Attention, Aviation Brands: B2B Doesn’t Mean B2Boring

Attention, Aviation Brands: B2B Doesn’t Mean B2Boring | Haley Aerospace Marketing

For some reason, the term “B2B” seems to translate to “formal” for many marketers.

Instead of talking about their brand in conversational terms — terms we’d all use when talking to a friend, colleague or even our mom — B2B marketers often resort to stale, dry and just plain boring language when discussing their company.

It’s easy to understand why.

When you’re marketing toward corporate buyers (especially for high-dollar aviation brands and products), you automatically think you need to take on that “business” air — treating the relationship like a formal handshake and a written contract rather than a pat on the back and a hearty laugh.

But here’s the thing: In today’s world, people aren’t looking for another cold, sterile service provider. Not even with their doctors.

Social media has completely changed the game. Offering a level of transparency never seen in the marketing of years past, social platforms allow brands to become friends — trusted, helpful advisors — rather than PR people with a product to sell.

And now, customers expect that. More importantly, they want it.

So take a look at your B2B efforts. Are you taking the old-school cold and removed approach? Or are you really connecting with your target audience — B2B or not?

Make the Connection

B2B doesn’t have to mean boring. In fact, B2B marketing can be just as exciting and interesting as any brand out there, if not more so.

The key is remembering one simple thing: You’re marketing to a person.

Regardless of whether you work for a B2B or B2C brand, you’re trying to reach a single human just like yourself — someone with interests and goals and a sense a humor. They have families, they like sports teams, and they celebrate holidays just like you and me.

So forget labeling your marketing efforts as B2B or B2C. Instead, focus on getting to know your customer — their likes, their dislikes, their hurdles and their goals. Then, use these tips to resonate just a little bit more with your audience:

  • Hang out where they do — Are your customers big on LinkedIn? Join their groups. Do they love the Paris Air Show? Reserve a booth. Are they big fans of Aviation Week or some other publication? Secure yourself a spot. Show them you understand their niche, and show up where they do.
  • Do the opposite — See your competitors do something? Don’t try to do it better. Try to do it different. When comparing vendors or products, customers want to see marked differences — unique qualities that set them apart from one another. Tune into your customers’ needs and wants, and then try and figure out where your competitors are falling short on those.
  • Employ the best — Really want to take a different angle on your marketing? Then build a team that’s outside the box. Don’t hire just any old MBA to head up your marketing team; reach out to a social media maven who’s got 4 million followers and an eye for a great Instagram photo. Forget bringing in a 40-year veteran, and take a chance on someone with a fresh, outside take on the industry. Those people will be what set you apart in your sector.
  • Tell it like it is — Forget building up those typical walls between company and customer. Let them in. Make them feel a part of your brand by being transparent, honest and open. Give them behind the scenes looks at what you do, and welcome them into the fold more than your competitors do. It will encourage loyalty and get them excited about what you’re doing.
  • Get visual — You can do so much with graphics nowadays. Have lots of stats to share? Use a colorful infographic. Launching a new plane? Post amazing photos from the cockpit. Integrate quotes, images, filters, memes and even gifs to keep things visually interesting. And, most importantly, forget boring stock photos. Invest some resources into a pro — someone who can make you look as high-dollar as your products.

Though typically in the B2B sector, aviation brands don’t have to take the boring, old-school approach to marketing that keeps customers at arm’s length. Get excited about your brand and what you have to offer, show it online and in your marketing collateral, and your customers will follow suit.

Are you tired of boring approaches to marketing for aviation brands — and the boring returns that come along with it? Let Haley Aerospace diversify your strategy and put your brand in front of more valuable, qualified leads. Contact us today to get started.


An Eye on Aviation Media: The Industry’s Latest Headlines

An Eye on Aviation Media: The Industry’s Latest Headlines | Haley Aerospace Marketing

Don’t have time to keep up with all the latest aviation media news and happenings? We’ve got you covered. Our experts have scoured the top aviation media outlets and rounded up the month’s biggest headlines right here. In all their bite-sized glory, here they are:

Boeing 777X Lifts Off

Boeing has officially started production on its 777X aircraft, its newest large long-range flagship. The initial piece of the puzzle — the first wing spar — is being produced in the firm’s Composite Wing Center located in Washington.

TSA Goes Biometric

The Transportation Security Administration has announced it will start using biometric fingerprint IDing at airports in Atlanta and Denver. The technology will allow passengers to use fingerprints instead of boarding passes to enter the terminal.

Behind on ADS-B

According to research by Duncan Aviation, a whopping 73 percent of all business planes in the U.S. — about 10,000 of them — aren’t currently in compliance with the Federal Aviation Administration’s ADS-B mandate. In fact, Duncan’s VP says “at the current rate of ADS-B adoption, about 4,760 aircraft will still need ADS-B when the mandate goes into effect,” which is 2020.

Flying with Bitcoin

Peach Aviation, an airline based in Japan, has announced it will start accepting bitcoin — a kind of digital currency — as payment for airline tickets. The airline’s EVP Jose Oller announced the news on Bloomberg Daybreak earlier this month.

Honeywell World Tour

Honeywell is taking its “Connected Aircraft” on a world tour. On a flight to nowhere, the plane is a souped-up version of a Boeing 757 — outfitted with the firm’s top technology apps and blazing-fast Internet connections. Passengers on the craft enjoy internet speeds up to 35 Mbps, and enhanced piloting tools, flight preview apps and weather services are also on board.

EasyJet Gets Efficient

Budget airline EasyJet has received its news aircraft — an Airbus A320neo, which the firm says will increase overall fuel efficiency by 15 percent. EasyJet also says the plane will reduce carbon dioxide emissions by 15 percent and reduce noise by a whopping 50 percent. According to the company’s CEO Carolyn McCall, “this helps us be very lean.”

Prepping for Paris

It seems everyone, everywhere is busy readying for the Paris Air Show, which runs June 23-25. The usual names are showing up — Boeing, Embraer, Raytheon and Airbus — but there are also a few new names. Airstar Aerospace, for example, will make its first-ever Paris appearance to show off its tethered surveillance balloon. You’ll also catch a glimpse of Elbit’s SkyStriker, a loitering weapon system that can locate, acquire and attack targets using an infrared seeker.


Did we miss any big news or events? Let us know in the comments below.

If you want to get your company better coverage in aviation media, contact Haley Aerospace Marketing today. Our experts have got their fingers on the pulse of the industry. 


Take Your Aerospace Advertising Digital

Take Your Aerospace Advertising Digital | Haley Aerospace Marketing

In an industry as ever-developing as aerospace, why is it most advertisers seem fit to keep the status quo? Sure, the magazine you’ve bought space in for the last decade will give you some visibility, but will it put you in front of the very clients you’re hoping to reach, right at the time they’re looking to buy?

Probably not.

The truth is traditional aerospace advertising methods just don’t do it anymore, at least on their own. For many brands, it takes the right mix of ad placements across all platforms – online, in print, in the media and even on social sites – to really make an impact on the bottom line. And the reason for that is simple: Your customers are evolving.

The Times They are A-changing

Though you may still be making the same products for the same airplanes your company made 30 years ago, the people actually purchasing from you have come and gone, and with them, their old-school ways have left as well. Their replacements are researching products online. They’re reading reviews on Google. They’re checking your Facebook page and Twitter account to gauge customer interest. They’re flipping through Instagram to see your products in action.

And that’s a good thing.

While it may be hard to adjust to new advertising mediums, the reality is sites like Google, Facebook, Twitter and even Instagram offer you a much more direct way to reach your target audience. You can tailor your campaigns with detailed demographic data, filtering out certain age groups, genders, geographic locations or even interests.

In the end, drilling this deep may mean fewer eyes on your ads than with a traditional ad buy, but those eyes were all from qualified, ready-to-buy customers in your exact target market. And isn’t that the whole point of advertising in the first place?

Many online advertising methods even let you add in advanced features like lead capturing forms, videos, photo galleries and products for purchase. These tools allow you to not just boost visibility with your ad, but actually, physically get something in return for it – something old-school methods just can touch.

Tired of the Status Quo?

Are you tired of the aerospace advertising status quo – and the mediocre returns that come along with it? Let Haley Aerospace diversify your strategy and put your brand in front of more valuable, qualified leads. Contact us today to get started.


Slogans vs. Taglines – Which Works Best for Your Brand?

branding agency

As a branding agency, we often get asked about slogans and taglines by new clients.

They know they need a logo, but should they also tack on a slogan? What about a tagline? Maybe both?

The truth is few outside of the branding world know the difference between a tagline and a slogan, and to be honest, they probably should!

While one can add value to your branding suite, the other serves more of an entertainment purpose and is funny, silly or a little bit flippant.

So which is which? And which should your brand be using? Let’s dive in.



Taglines are the flippant short phrases you hear at the end of commercials, radio ads and other promotions.

A good example? “We’ll leave the light on for you.”

That’s Motel 6’s tagline, and let’s think about that for a moment: What does it really tell you?

Nothing actually. It doesn’t speak to Motel 6’s value proposition, nor does it even explain what Motel 6 offers. There’s nothing about comfort, affordability, number of locations or anything remotely helpful to a potential customer.

It’s simply meant to be a memorable little phrase that people can recall later on.

But does it do anything for their business? Not really. Sure, it may stick out in someone’s mind, but is “We’ll leave the light on for you” ever going to be what makes a customer choose Motel 6 over the Ramada? Definitely not.



Sadly, most people lean toward using taglines over slogans, simply because they’re usually a bit shorter, more fun and easier to integrate with a logo. But in reality, it’s slogans that hold the most power.

Slogans are more strategic. Instead of simply entertaining you or being memorable, they tell you something – they speak to the brand’s overall value to the consumer.

Let’s take that Motel 6 example. Instead of “We’ll leave the light on for you,” a good slogan would be something like “The lowest nightly rates in the U.S.” or “Over 1,000 locations nationwide.” Both of these give consumers information they need to make their buying decision.

Is Motel 6 affordable? Slogan No. 1 tells you yes! Will you be able to find a Motel 6 on your next trip? Slogan No. 2 says most likely!

A good slogan gives you a reason to buy from a brand, and it tells you why one brand stands out against another.

When it comes to selling, slogans are going to help your case and should play a big role in your marketing and advertising campaigns. Taglines, on the other hand? You may as well not waste the time.


Need a Good Slogan?

Want a killer slogan for your aviation or aerospace brand? Let our branding agency help. We’ll craft a slogan that powers your marketing efforts, drives sales and brings in new buyers. Contact Haley Aerospace today to schedule a consult.

Why B2Bs Should Get Visual With Their Branding

visual branding

It can be hard to admit sometimes, but branding in the B2B world can often be boring. We use the same old colors on our logos, we market to the same old executives and C-levels, and we attend the same old trade shows every year.

Fortunately, this branding standstill doesn’t have to continue.

The web is moving toward a more visual strategy, and though at first glance this tactic might seem more primed for B2C brands, in fact, visual content can actually help reinvigorate a mature or static brand.

What do I mean by visual content, you ask? Well, that includes things like infographics, charts, videos, memes or even just great photos – anything your customers can see and interact with visually.

Have you started going visual with your branding? If not, you may want to. Here are just a few of the many benefits it can offer B2Bs:

  1. It’s more exciting. Let’s face it: It’s easy for a B2B to be boring. You know you’re only marketing toward C-levels and execs, so numbers, stats and PowerPoints become the norm. While those can sometimes work to sell your services, adding some visual spice to your branding strategy can go a lot further. This is especially true in the aviation world, where visuals can be especially stunning. Just think: An aerial photo of your planes in action instead of a bulleted list of PowerPoint? What do you think will sell better?
  2. It’s shareable. Visual content is super shareable, meaning people are more likely to forward it to a colleague or friend, retweet it on Twitter or share it on Facebook for others to see. That means more referrals and more potential customers will see your brand. It’s a win-win that equals a stronger customer-to-brand connection and more leads in the long run.
  3. It tells a better story. Storytelling is a big part of branding. It keeps customers engaged – even long-term ones – and it makes people feel more like a part of your brand, like they’ve been there with you through it all. While a good story can certainly be told with words, like the old adage says, “seeing is believing.” A little visual content can make a big difference in telling a wow-worthy story to your customers.
  4. It brings clarity. In the B2B world, our sales pitches can sometimes get a little complicated. We sell complex products in a high-tech industry, and it can be easy to get bogged down with the nitty-gritty details. While this can be overwhelming with just plain text, an infographic or chart can help bring some clarity to the situation, making it easier to digest and understand.

Think your B2B branding may be getting boring? It may be time to take your visuals to the next level. Contact Haley Aerospace to see how we can help up your branding ante today.

8 Tips to See Success in 2016

see success in the new yearIn just a matter of days, 2016 will be upon us, and the slate will be wiped clean.

Those failures of 2015? Forget ’em.

In 2016, you can start anew. You can revamp your marketing strategies, fine-tune your budget and reposition your brand for more success and more sales in the coming year.

But exactly how do you do that?

Though every brand is different, here are a few mantras we typically follow when entering a new year:

Nix the same old, same old.

If you don’t want the same results as this year, you can’t very well use the same old strategies and methods, can you? To see different results – possibly better ones – you have to make a change. You have to be willing to step outside your comfort zone, try new things and reach parts of the market you never have before. Only through this will you see a true difference in your bottom line.

Try a new marketing platform.

Along the same lines, you should also consider trying a new marketing platform – not just new strategies and methods. Maybe that means simply getting on Instagram, instead of just Twitter and Facebook, or maybe it’s diving into a whole new CRM solution that automates your customer journey. Whatever it is, getting your brand out there in a new and unique space will open countless doors for the future.

Check in with your customers.

Don’t just dive into 2016 thinking your customers are in the same head space as 5 years ago. Take time to check in with your customers. Do some market research, find out what their needs are, and discover what hurdles they’re currently facing. Then analyze whether your company is still meeting those needs and helping them overcome those hurdles. If it’s not, you may need to pivot your strategies to better hit those customer pain points. After all, that’s how you draw in new business and keep old customers coming back for more.

Consider a new product.

How long have you been selling the same product or the same services? 10 years? 20 years? 50 years? Maybe this year, it’s time to add to that offering. Consider venturing out, and releasing a new product that complements your existing services. If you provide aviation interiors, for example, maybe you can also start offering electronics, like in-seat TVs, audio sets and more. Or if you offer autopilots, maybe you can also venture into installation – giving customers not just a product they can use but get help implementing and outfitting those products as well.

Plan content (and lots of it).

These days, it’s all about content. Blogs, white papers, e-books, articles and even just social media postings are huge marketing drivers nowadays, and they’re responsible for a large chunk of new leads, customers and sales for most big companies. If you’re not already focusing on content, make 2016 the year to do so. Hire a staff or freelance writer, and start planning a strategy for your content ASAP. Think about what information your customers may need in their buying journey, and make plans to produce that content and help them along their way.

Hone your industry connections.

We might be in a digital and tech-heavy world, but good old face-to-face connections still matter – especially in the aviation industry. Set aside some time in the early months of 2016 to check in with your industry connections, whether it’s been a month or 10 years since you’ve talked to them. Find out what they’re doing, where they’re headed and what their needs are, and see if you can help each other out in any way. Who knows, they might actually need your brand’s services in the coming year! And if they don’t, they very well may know someone else in the industry who does, and that could mean a new customer and another long-term ambassador for your brand.

Attend at least 5 trade shows.

Get that trade show calendar ironed out, and plan to attend at least 5 events in the next year. Make sure they’re applicable to your brand, but don’t just attend the same type of show over and over again. Try to branch out a little, and make connections with people you wouldn’t normally come in contact with. These may be your key to reaching a new part of the market you never knew existed!

Call a consultant.

If you’re not sure what direction to head in next year, there’s no shame in calling in an outside party. In fact, it’s actually a great move. A third-party consultant can look at your brand in a removed, unbiased way, and they can also analyze it in light of industry trends and changes. It can be a great way to get advice on moving forward, making changes and spending your budget in the coming year.


Want your aviation brand to see more success in 2016? Let Haley Aerospace help. Our aviation marketing experts can recommend strategic moves that can bring in leads, encourage sales and inspire change. Contact our team today to learn more.




How to Strengthen Your Aviation Marketing Efforts in 2016

aviation marketingAs 2015 comes to a close, it’s time to start analyzing this year’s marketing campaigns.

Did they deliver the leads and sales you hoped for? Was your budget used properly? Did your higher-ups get the results they wanted?

For many of us, the answer is no all around.

In an ever-changing aviation marketing landscape, it can often be hard to see absolute success year after year. Unless you’re super tuned in – both to the industry and to your audience – we all have slips and hiccups along the way, and we fail to hit our marks from time to time.

It’s nothing to be ashamed of. In fact, it can actually be a good thing.

A not-so-great year in marketing can tell us that something’s wrong – that something needs to change. And it can give us that push we need to pivot, alter our strategies and get our campaigns back on track once again.

Did you fail to see the marketing results you wanted in 2015? You’re not alone. Here are a few ways you can strengthen your aviation marketing in the coming year:

Strive for consistency.

Get your marketing efforts in line with one another. Make sure your social accounts use the same name, your logo is consistent across the board, and that your messaging is the same wherever you use it. This makes it easier for your brand to stand out in people’s minds, and it gives you more of a “personality” that customers can get behind and become ambassadors for.

Get the whole team behind you.

Marketing isn’t just the marketing department’s responsibility. Every employee has a stake in the company, and they should all play a role in raising awareness, promoting brand loyalty and improving the customer experience. Invest some time and resources into your team this year. Get them behind your brand’s values and messaging, and show them how they can be true ambassadors for your company.

Choose your platforms wisely.

Good marketing doesn’t mean having your hand in every pot. It means using your budget wisely and carefully choosing each strategy and method you put resources into. You don’t need to be on every social media platform or start sending out an email campaign every day. Take a step back, analyze what your audience needs and wants, and choose the marketing efforts that best align with those. That’s how you’ll get the most results in the long run.

Get a third-party assessment.

When in doubt, always bring in an outsider. Sometimes, you’re just too close to really make an unbiased assessment. You’ve simply put in too much time and work and the stakes are too personal. That’s when it helps to bring in a third party – someone who can look at your marketing efforts (and your brand as a whole) without bringing any personal baggage to the table. You’d be surprised at some of the game-changing insights that can come out.

Automate some workflows.

Investing in some automation software can be a great way to make your efforts more efficient and more cost-effective. CRM automation is particularly helpful, as it can help you better manage your leads and customer base, and it can help you cultivate that long-term customer loyalty you’re looking for.

Hire a writer.

Having a writer on your team can turn the tables when it comes to marketing. They can bring more power to your website, your social media efforts, your brochures, your emails, your flyers and anything else your marketing team produces. They can even help with SEO, bringing in more leads and potential sales with everything they do.

Do you want to strengthen your brand’s aviation marketing efforts in the New Year? Then call Haley Aerospace. Our consultants will give you a third-party assessment, and they’ll get you on track for a successful, profitable 2016. Contact us today to learn more.

The 5 Pieces of the Aviation Digital Marketing Puzzle

puzzle (2)Marketing is no longer just print ads, press releases and handout brochures. Today, marketing has gone digital, and aviation companies are having to shift away from outdated, long-worn processes they’ve used for years – maybe even decades – if they want to stay successful.

But digital marketing encompasses a vast array of strategies and processes: web design, social media, PPC, SEO, blogging, content marketing and so much more. For an old-school aviation marketer just getting their toes wet, it can be a little overwhelming to say the least.

Have you started delving into digital marketing? Are you overwhelmed by all the options? Unsure about what areas to pour your money into for 2016? We can help.

Here are the 5 must-have pieces of the digital marketing puzzle:

1. A sleek web presence.

No matter what side of the industry you’re in – business aviation, MRO, heli, defense, air medical, etc. – there’s one thing we all have in common: We’re in a high-tech world. There are few industries that rely on state-of-the-art, cutting-edge and often expensive technology as much as we do. And in such a high-tech sector, our customer-facing collateral needs to reflect that at all times.

Most important on this list? Your website.

In the aviation and aerospace sectors, a “decent” website just doesn’t cut it. If you want to draw in high-paying customers, not to mention promote your reputation as a knowledgeable, on-the-cusp-of-technology business, your site needs to be downright seamless. That means it needs a professional color scheme, a well-thought-out architecture and navigational menu, a sleek, pleasing design, and high-performing, fast-loading pages that give customers the information they need without a lot of hassle.


2. The right social media accounts.

In this day and age, every business should be on social media in some way, shape or form. That includes even B2B and higher-income sectors like aerospace and aviation.

Now, I’m not saying you need to go sign up for Google+, Twitter, LinkedIn, Facebook, Instagram, Pinterest and everything else all at once, but you should definitely get on – and get active with – the ones your customers are using.

Do you run an FBO? Chances are your customers are checking in on Twitter and uploading photos to Instagram as they make their travels. Be there to interact with them, answer their questions and cultivate their loyalty. Operate a B2B avionics supplier? Head to LinkedIn and join various professional aerospace groups, connect with senior-level decision makers, and get networking.

Take a bit of time to research where your customers are congregating and make your presence known.


3. SEO.

A lot of business in our industry comes from word-of-mouth referrals, but those that don’t? The bulk come straight from the king of the Internet itself – Google.

SEO helps ensure your brand and your website are visible when potential customers search. Whether that’s for “private FBO,” “avionics systems,” or even just “aviation marketing” like us, do a little research and hone in on the keywords that can bring in qualified, ready-to-buy customers. Then hire an SEO pro to optimize your website – both on- and off-page – and start making your presence known on the web.


4. A well-segmented email list.

When properly tailored and segmented, an email campaign (or even a monthly newsletter) can be a real boon to business. It can bring in qualified customers, help promote brand loyalty and repeat business with existing ones, and even encourage referrals from past clients.

To start, you should actively work to gain email addresses at every turn: on your website, from potential customers at trade shows and even just referrals or industry connections. Then, segment those into different groups. Have one for their different interests – bizav, avionics, MRO, etc. Create another for the point they’re at in the sales process – leads, past customers, current customers, etc. And even create one for where you met them or where they’re located.

The more you segment these lists, the better you can tailor your messaging – and the higher your open, click and conversion rates are going to be. An example?  At Christmastime, you could send an email coupon code to your leads, inspiring them to move forward with that purchase and become a real paying customer. For your existing customers, you could send them a Christmas card, thanking them for their business and even giving them a free gift. These would both be more effective than sending a one-size-fits-all greeting that doesn’t really speak to where they’re at in the process or what their needs are.

The result? More conversions and more sales.


5. A blog.

Blogs are no longer just online journals for teens and tweens. Now they’re a bona fide marketing tool that can make a marked difference on your reputation and your bottom line.

What do I mean by this? Well, first, a blog helps you convey your expertise. By offering readers free information on topics of interest, you’re showing them how much you know and how much experience you have. Essentially, you’re telling them that you’re THE business to come to when they’re in need.

Second, blogs help from an SEO perspective. They give you a chance to work in your keywords, they create more URLs for Google to crawl, and they give you more fodder for posting to social media and other sites on the web. All this equals more SEO clout and higher rankings in search results.


Still unclear on how to best use digital marketing to your brand’s advantage? Contact the team at Haley Aerospace today. Our expert aviation marketers are here to help.

Aviation News Roundup: November 2015

November was a big month for the aviation industry. We saw NBAA15 come and go, as well as several other events, like the Dubai Airshow, the ABAA Safety Symposium and the Aircraft Interiors Expo. It was a busy 30 days to say the least!

The month also brought about some big headlines – from regulatory changes and new product releases to big defense and aerospace announcements, the news just kept on coming.

In case you were busy (or out attending all those tradeshows!), we’ve rounded up some of the month’s top headlines just for you. Catch up on the latest news below:

NBAA 2015 a Success

Held in shiny Las Vegas Nov. 17-19, NBAA 2015 went off without a hitch. With 50 educational sessions, more than 100 aircraft on display, 1,100 exhibitors and a grand total of more than 27,000 attendees, it was the most successful NBAA convention since the economic downturn. Big names like Pilatus, Gulfstream, Lear Jet and Lufthansa could be seen on-site, as well as hundreds of other brands and organizations from across the world.


Bizav Reaches Peak

According to stats released in November, the month of October saw business aviation in Canada and the U.S. reach their highest levels since 2007. Bizav flights were up nearly 5 percent from the month before, and Part 135 midsize cabin jet operations were up a whopping 9.2 percent.


All-electric Flyer Heads into Construction

The prototype for AEAC’s all-electric sun flyer, which aims to be an affordable, lightweight training tool for flight schools, is all set for avionics integration. After its completion, the flyer will be sent to Centennial Airport for electrical construction and assembly. It is expected to be up and flying by early 2016.


Mr. Airports Says Goodbye

Longtime director of airports for NBAA Jeffrey Gilley, often referred to in the industry as “Mr. Airports,” announced his retirement last month. He has worked with NBAA for 16 years, serving on the NBAA Access Committee, the FAA/Industry Runway Safety Council and the International Business Aviation Council.


UAS Registration Recommendations Released

An FAA task force recently released a series of recommendations for how unmanned drones and UAS must be registered. If passed by the FAA, the recommendations will require registration by both commercial flyers and hobbyists. Currently, these recommendations only apply to those that weigh 55 pounds or less, though rules for larger ones may be in the pipeline for the future.


Laser-Sound System Aims to Clear Birds from Helipads

Birds often land on helipads and helidecks, causing a build-up of guano that can endanger pilots and passengers. Thanks to a new device from Bird Control Group, CHC Helicopter and Total E&P, this problem may now be a thing of the past. The three organizations collaborated to create the Aerolaser Helipad, which uses an automated system of lasers and sounds to repel birds and keep them at a safe distance from the landing pad. It could save heli operations thousands in cleaning fees per year.


Safran Expands Lighting Display Options

Though Safran Aircelle originally revealed its electroluminescent display lighting at the Paris Air Show in June, the company upped the ante this time around, showing the displays integrated on various business aircraft at NBAA. The technology can display images, colors and animations, giving corporations more customization on their fleets.


We’ll be back next month to fill you in on more news and headlines, so be sure to check back with us in a few weeks! Happy Flying!

Aviation News Roundup: October 2015

It’s time for another aviation news roundup, where we sum up the month’s biggest and most important headlines.

Whether you’re in bizav, commercial aviation, MRO, avionics, aerospace or defense, there’s something for everyone in this bunch, so check it out and get caught up on the latest industry news now.


Northrop Grumman Wins USAF Contract

It’s been the talk of the industry for months: Who would win the U.S. Air Force’s contract for long-range strike bombers? Would it be Lockheed? Boeing? Turns out it was neither, and Virginia-based Northrop Grumman was awarded the contract just last week. The deal, which is set up in two phases, is worth upwards of $77 billion.

Unmanned Firefighting May Be on the Horizon

Kaman may have forever altered the air firefighting industry when it demoed its unmanned aircraft in mid-October. Dubbed the K-MAX, the aircraft can uses a Bambi bucket to perform spot drop and trailing drops. It is controlled via remote control or autonomous piloting, and a thermal imaging camera makes it easy for the operator to determine hot spots. The K-MAX was demoed for 2.5 hours (it has a 2.75-hour endurance) and is expected to cost between $11 and $15 million per aircraft.

NASA Releases Never-Before-Seen Apollo Pictures

If you’re a true space and AV geek, NASA delivered you quite a treat last month. Hundreds of photos from Apollo missions 7 through 17 were released into the public domain. Together, they deliver an unbelievable glimpse at what the lunar landings were like, from both inside the aircraft and on the Moon’s surface.

Drone Registration Required by Mid-December                      

In an Oct. 19 press conference, the U.S. Transportation Department revealed plans to force drone owners to register their devices by mid-December, or face fines and penalties from the FAA. Though the exact penalties were not outlined, more details are expected to emerge as the rule is finalized.

BizAv Forecast Predicts Big Growth in North American Market

According to a bizav forecast released by Jetcraft last month, the next 10 years will see the North Americans dominate the industry. By 2024, the report says, more than 8,700 aircraft and $271 billion in revenues will be delivered, with Bombardier holding the biggest market share. Dassault will have the biggest game-changer as far as aircraft go, and Rolls-Royce and Pratt & Whitney Canada will continue to be huge players as well. Full details of the report are available at

easyJet Looks to Increase Female Pilot Representation

In an address to the British Air Transport Association, easyJet president Carolyn McCall said the budget airline is looking to double its number of female pilots in the next year. To do this, the airline will work with pilot training programs to recruit more females and will offer training loans to those who qualify. If accomplished, easyJet’s pilot makeup would be 12 percent female, 88 percent male.

No-Fly Day Protests NextGen Delays

Protests against NextGen changes were held in eight major cities last month, including Boston, Phoenix, Seattle, San Francisco, San Diego and Minneapolis. Protestors say the changes NextGen has brought have increased noise levels in quiet, residential areas, disturbing residents and families. According to the organizer of the Phoenix event, more than 20,000 noise complaints have been filed since NextGen was introduced. In the year before that, it was a mere 298.

There you have it: the month’s biggest headlines all in one handy place. Stay tuned to the blog for more aviation news, marketing advice and guidance. We’ll have a new post every week!

8 Aviation Photography Tips to Get Your Posts Noticed

Ever feel like you’re posting to the web, only to hear crickets in return?

You’re not alone. Whether it’s a social media post, blog or even just your website, it can be hard to get noticed on today’s web. There are just so many other places out there!

Fortunately, in the aviation industry, we’re uniquely positioned to brush away those cobwebs and truly make a splash.

How, you ask? With great aviation photography.


Aviation Photography Tips You Can Use Today

aviation photography tipsI mentioned this in last week’s post on social media, but our industry lends itself to some amazing visuals – visuals that can grab attention and pique interest. Use this to your advantage, and your posts can turn into shareable, viral content in minutes.

Want to start using aviation photography to get your posts noticed? Here are some tips to get you started:

  1. Look to the sky. If you can capture aircraft in flight, you’ve got the golden ticket. Take photos of aircraft flying overhead, or get shots of the planes in your next air show. These are some of the most shareable photos around!
  2. Work in some video. Use your phone’s video function, and swap static photos out for real, live footage once in a while. Capture a helicopter’s propellers spinning, a plane coming in for landing or even people loading in or loading off. Get creative!
  3. Go aerial. Next time you or a colleague is up in the air, take shots from up above, too. Get photos of the clouds, the ground below or other things you can spot out your window.
  4. Don’t be afraid to include people, too. Aviation photography isn’t only about the aircraft. Work in some people as well. Capture your staff at trade shows, get shots of pilots at work, or even snap a pic of your mechanics and other team members on the ground. Give your brand personality!
  5. Get action shots. Not every shot has to be posed. Try to get some photos of planes taking off, taxiing, doing loops mid-air and any other actions you can capture. These add visual interest and really give a photo life.
  6. Go big or go home. Planes, helicopters and other aircraft are huge, awe-worthy things. Use that to your advantage, and capture their true size and scope. Snap a shot of a 747 on the runway, and let it take up the whole photo. Take a pic of your planes in the hangar, being sure to show just how much room they take up. People love to look at things that shock and awe them.
  7. Use light. You can really up the ante on any photo just by using the right lighting. Take your photos against a sunrise or sunset, capture a plane right at dusk, or even snap a shot in a rainstorm or on a cloudy day. Play with lighting as much as you can to add visual interest.
  8. Try new angles. Don’t just shoot planes from head-on or directly at the side. Try some new angles, and shoot from the side, down below, up above, or any other angle you can get. Make it unique and interesting – something they’ve never seen before.

Need help honing your social strategy or getting your online content noticed? As an experienced aerospace marketing agency, we know how to use aviation photography to our clients’ advantage. Contact us today, and we’ll help you do it, too.

Aviation News Roundup: The Biggest Headlines From September

aviation marketing newsAs one of the premier aviation marketing agencies in the country, we make following aviation and aerospace news one of our highest priorities. We watch all the biggest publications, read all the blogs and follow all the reporters, and we stay on top of the industry’s leading trends and changes daily.

While this certainly makes us well equipped to help our clients and customers, it also comes with a huge benefit for you. We read the news, so you don’t have to.

That’s right. Whatever position you hold at your company, we understand how busy you are. You’ve got customers to please, bosses to impress and shareholders to keep happy, and you just don’t have the time to stay up on industry news as much as you’d like.

Well, we have you covered. From here on out, we’ll be providing you with a handy, headline roundup at the end of every month. We’ll sum up some of the month’s most interesting news in aerospace, defense, business aviation, MRO, UAV and more.

Today, we’re taking a look back at September. Catch up on all that happened this month now:

BizAv Market to Remain Weak

Although just released this week, Rockwell Collins’ 2016 BizAv outlook is one of the biggest pieces of aviation news to hit this month. According to the industry leader, most sectors of business aviation will see only a modest increase – if any – over 2015 numbers. In fact, the company has announced it will reduce production rates of both midsize and light business jets, and it expects business and regional jet OEM sales to decrease as well. This comes just one week after Bombardier announced a similar rate reduction of its Global 5000 and 6000 aircraft.

Pentagon Banks on F-35s

Lockheed Martin and representatives from the Pentagon have declared the F-35 to be the expected leader in defense aircraft for the next two or even three decades. According to Lt. Gen. Christopher Bogdan, “Nothing compares to it. I’d put this airplane up against any airplane in the world today, tomorrow and for the next 20 or 30 years, and we will come out ahead.” Pentagon Procurement Chief Frank Kendall agreed, “We don’t expect any airplane that is currently in development to be seriously competitive with this airplane.”

NBAA Regional Hits St. Louis

More than 100 exhibitors showed up in St. Louis earlier this month for the NBAA Business Aviation Regional Forum. Visitors were able to view 25 aircraft, including the Cessna Citation Latitude, the Gulfstream G65ER and three Falcon 900s. NBAA President Ed Bolen also used the forum to brief BizAv professionals on FAA news, tax policy, airport access and other features facing the industry. This event marked the final NBAA Regional Forum of the year. Check out photos of the event here.

Study Shows Small Airports Need New Strategy

According to a recent study called “Effects of Airline Industry Changes on Small- and Non-Hub Airports,” small airports have some changes to make if they want to see success in the coming years. The study revealed that domestic carriers saw a 17 percent drop in flights over the last decade, resulting in a 32 percent decrease in non-hub traffic and a 21 percent decrease in small-hub traffic. In order to bounce back, the study says small airports need to find ways to make routes more profitable for carriers – at least more profitable than other routes in the area. A “retention strategy” is also important to keep those carriers happy and “maintaining constant communication with community organizations and conducting rigorous analysis of existing service and passengers to best suit the needs of the carriers and the community” is crucial.

Supersonic Is on the Horizon

At a Wichita Aero Club appearance, Brian Barents, chairman at Aerion Corp., announced the development of a Mach 1.5+ supersonic business jet, courtesy of Aerion and Airbus. Barents said he expects the jet to be certified by 2023, and that demand for the supersonic flyers could jump to 600 over the next 20 years. The jets would come with a $120 million price tag.

New Technology Helps Fight Turbulence

Turbulence may be a thing of the past thanks to some new technological advances. Electronic flight bags, onboard tablets and other new cockpit avionics systems are helping pilots better circumvent turbulent areas and plan routes based on weather and sky conditions. Though many of these products are only in research stages, we can look forward to the benefits they’ll bring a few years down the road.

Heli Industry Honors Renowned Pilot

Alan Purwin, one of the helicopter industry’s most well-known pilots, perished in a Sept. 11 crash in Colombia, while filming the Tom Cruise movie Mena. The industry has come together to honor him throughout the month, remembering the huge contributions he made to the air medical fields and the helicopter news sector. Purwin, who flew in such films as Pearl Harbor and Transformers, was also the president of Helinet, which captured news footage across the world. As part of Helinet, Purwin was actually one of the first pilots to capture footage of Hurricane Katrina – footage that helped to raise awareness and speed up assistance to the area. Purwin also launched an air ambulance program for Children’s Hospital Los Angeles, which still operates to this day, saving hundreds of children across California every year.

NASA & FAA Aim to Collaborate on Drone Efforts

The FAA will soon team up with NASA and the RTCA to create a standards committee for commercially used small drones (those less than 55 pounds). According to RTCA President Margaret Jenny, “The effort would develop performance standards, or operational parameters, for drones that are used for commercial purposes, such as Amazon’s proposed Prime Air package delivery service. It is not aimed at drones flown by hobbyists for recreational purposes.”


Be sure to check back on the blog weekly for great aviation marketing tips, industry news and more, and head back here in one month for another headline roundup!