Category Archives: Social Media

Are You Committing Any of the Online Reputation Deadly Sins?

Are You Committing Any of the Online Reputation Deadly Sins? | Haley Aerospace Marketing

How well do you know your online reputation? How closely do you monitor it? If you’re iffy on either question, you’re likely killing your online reputation without even recognizing it.

We’ve seen it time and time again with our aviation and aerospace clients. Maybe they ignore a certain aspect of their online presence or they fail to put the right resources behind their social media accounts. Maybe they avoid Facebook or Twitter altogether just to steer clear of potential conflict.

There’s no doubt their intentions were good: They simply wanted an easier operation to manage or they wanted to avoid conflict in the public eye.

Sadly, in the end, these actions hurt more than help. In fact, they could even ruin your online reputation altogether.

Want to safeguard your online reputation? Here are just a few of the deadly sins you’ll want to avoid:

  • Failing to respond on social media – Social media platforms are as much for entertainment as they are for plain old customer service. If someone calls you out on Facebook, Twitter, Instagram or another social platform, don’t just ignore it, even if it’s bad or nonsensical. Remember, these are public forums. Everyone can see how you respond (or if you fail to respond altogether). No response gives potential customers insight into how you operate. If they do business with you, will you ignore their calls for help too?
  • Not being transparent online – Don’t have your team members listed on your website? Do you avoid posting photos from the office or behind the scenes? Is your voice bland and impersonal on social media? Today’s consumers are tired of those old walls between brand and customer. They want to get to know you. To understand your voice and your vision. Your values and your goals. If you don’t use your digital arsenal to give them a glimpse behind the curtain, you’ll come off as cold, sterile and unapproachable, the exact opposite of what today’s buyers want.
  • Ignoring bad reviews and ratings – You should be checking your reviews across Google, Yelp, Facebook, the Better Business Bureau and other major sites regularly. If you see a common thread of dissonance, address it head-on and quickly. You’d be surprised at how much weight those reviews and ratings hold; take action now, and start turning things around as soon as possible before they snowball.
  • Not staying on trend with design and layout – If your website looks like it’s straight out of 2002, with vertical menus and flash intros, then your online reputation’s shot already. If it doesn’t work on mobile devices, you might as well stop doing business. Clean, functional, mobile-friendly web design isn’t just nice to have nowadays; it’s a downright precursor to doing business. Work with an experienced agency ASAP to fix your site if you think it may be lacking. In today’s digital world, that’s your No. 1 marketing tool, so make sure it’s sensational.

If you’re guilty of any of these deadly sins, you could be hurting your online reputation right this very second. Want to fix it and get back on track? Get in touch with us today.

 

How to Up the Visual Ante on Your Web Presence

aviation aerospace marketingIn the aviation and aerospace worlds, it’s all about the visuals.

We work in an extremely visually friendly industry. We build, service and fly massive, stunning machinery. We soar high above the earth on a daily basis. We serve some of the world’s biggest companies, people and populations.

All of this lends itself to some truly eye-catching imagery – imagery that can be used to draw in customers, market your services and bring in more sales.

But gone are the days when just plain old photos will cut it. In today’s digitally savvy world, there are so many ways to deliver an amazing visual experience, each one with unique benefits and advantages that can help your brand.

Are you stuck using boring static photos on your social media? Have the same old banners from 10 years ago on your website? Here are some ways to get with the times and up the visual ante on your brand’s web presence.

1. Videos

Videos are now easier than ever to share. You can post them to Facebook, Instagram and Twitter, and you can easily embed them in web pages to explain a product, show a plane in action or just give customers a glimpse from above. And thanks to smartphones, they’re easy to capture too. You don’t even need a camcorder or any editing equipment! Just pull out your smartphone, upload the footage to YouTube, and the rest is done for you.

2. Infographics

Forget delivering stats and data in boring word form. Translate that data into eye-catching graphics that excite and inform your customers. Things like charts and pie graphs are great ideas for cold, hard numbers, while guides and checklists are a good way to give your clients a printable tool they can take and use on the go. An added bonus? Infographics are highly shareable, so they may get your posts some extra likes and shares!

3. Cinemagraphs

For real visual impact, try a cinemagraph. These fairly new images are like interactive photos. Most of the picture is static, but one area – maybe a building, someone’s face or an animal – features a slight movement. Maybe it’s a twinkle in the eye, a light flipping on in a window or a star flickering in the distance, but either way it adds visual interest and really draws the viewer’s attention.

4. Live streaming

Tools like Periscope make live video a breeze. Show customers exactly what’s going on behind the scenes at any moment, just using your phone or computer. Take them on a ride through the sky, walk them through the terminal to your busy FBO, or show them a plane being serviced on the tarmac. They’ll love feeling like a real, active part of your company, and it will inspire brand loyalty for years to come.

Static images get boring fast, so make sure your brand is staying current with the visual trends of today. Infographics, video, live streaming and cinemagraphs are all great ways to add visual interest to your web presence, while also marketing your products and services to new customers.

Want help using these visual mediums to your advantage? Contact the aviation and aerospace marketing experts at Haley Aerospace today.

How to Make the Most of Your Tradeshow Time

If you’re like most of us in the biz, you’re heading out to (or you’ve already arrived at) the annual NBAA convention in Las Vegas.

A gathering of the aviation and aerospace industry’s top companies, leaders and trendsetters, NBAA is the place to make connections, find leads and close sales with people from across the world.

That is, if you do it right.

You see, visiting a tradeshow isn’t just walking around and schmoozing, as many seem to think. If you want to come out the other side with something real to show for it – leads, purchase orders or even just business cards – it takes a little more effort on your part.

Want to make the most of your time at NBAA or any other tradeshow in your future? Here’s how to get the most bang for your buck:

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Plan ahead.

Take a look at the list of exhibitors, and write down all the ones you’re interested in. Then check out the map, and figure out where each booth is located. From there, you can create a detailed plan of which booth to visit, in what order and when. This will help keep you on track when the days get busy.



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Wear comfortable shoes.

Tradeshows require a lot of walking. If you start day 1 in sky-high stilettos, chances are your feet won’t feel so great come day 4. Keep this in mind when planning and packing your wardrobe, and bring at least two pairs of comfortable shoes. They don’t have to be tennis shoes, but ballet flats, comfortable booties or simple Sperrys are usually your best bet.



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Bring supplies.

There’s nothing worse than meeting a real, viable lead, only to realize you’ve run out of business cards. Don’t let this happen to you. Stock up on business cards, flyers, brochures and anything else you’ll be handing out, and make sure to bring a pen and pad of paper. If worse comes to worst, you can simply write down your number and website and exchange info.



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Time it right.

If you really want to learn more about a company or product, avoid their booth when it’s busy or packed with people. Come back when there’s a little more room to breathe, and you’ll get more one-on-one attention (and more value) out of your visit.



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Stay connected.

Most tradeshows operate an ongoing Twitter feed, and attendees will usually tag social posts with a show-related hashtag. Be sure to follow both of these on your phone, so you can keep up with the latest buzz, and if you visit a cool booth, meet a great exhibitor or are just having a great time, be sure to post on your own accounts and join the conversation.



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Don’t get caught up.

Sure, it can be fun to connect with people you haven’t seen in a year or two, but don’t let yourself get carried away by the social aspect of a tradeshow. Treat your trip as a business obligation, and avoid staying out late, drinking or sleeping in. Work hard and keep your eye on the prize at all times.



Engage.

Don’t just visit a booth with the intention of grabbing a brochure and going on your way. Engage the exhibitor’s staff – ask them questions, have them demo a product, or just have a two-way conversation with them. This will 1) give you more info about the company and their services and 2) it will help you stand out in the staff’s mind. These are both things that translate to stronger connections later on down the line.



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Keep notes.

Always keep a notepad handy for taking notes as you go through the booths. Write down what you learned, what questions you have and any ideas you may have for how you can utilize their product or services. After a full week of tradeshowing, all the booths will start to blend together. You’ll want to go back to these notes when you get home, so be as detailed as possible!

Hope these tips help you have a successful and profitable NBAA experience. See you all on the tradeshow floor!

What Social Platforms Should Your Aviation Brand Be on?

aviation marketing social mediaA few weeks ago, I talked about social media and its role in the aerospace and aviation industries. I even showed you how social media can best be used to your advantage.

But what didn’t I cover? The platforms you should be on.

Since the advent of social media, hundreds of platforms have come and gone. MySpace is now a thing of the past, and things like Snapchat, Vine and Kik didn’t even exist until a few years ago.

With the constant ebb and flow of this arena, it can often be hard to choose a venue to focus on. Sure, you could use all of them, but is that really the best, most effective use of your resources? Definitely not.

The truth is the best social media platforms depend on your business – the types of services and products you sell, your audience and your overall goals for your marketing efforts.

Not sure which social platforms should be a part of your aviation marketing campaign? Let’s break them down:

  1. Twitter – I would say Twitter is the single, most important social media platform for any aviation or aerospace brand. For one, it opens the doors for immediate communication. Customers can ask an airline a question, get parking advice from an FBO or airport, or even cancel and book flights within a matter of minutes. It’s also great for sharing news updates, like flight changes, terminal closures, industry headlines and more. The best part? Customers can tag businesses and share photos, acting as word-of-mouth marketers without even knowing it!
  2. Instagram – Earlier this month, I talked about the visual advantage we aviation marketing pros have. You see, our industry is an especially aweworthy one, and great photos aren’t hard to come by in our line of work. Instagram makes sharing these photos a breeze. You just snap a photo of a plane, helicopter, airshow or tradeshow, upload it via your phone, add a few hashtags, and your brand can get discovered by hundreds or even thousands of potential customers in no time. It’s pretty amazing.
  3. LinkedIn – LinkedIn is a crucial platform in a few situations. The first is if your brand appeals to C-suite, higher-level professionals, like a charter airline, private pilot service or FBO. These types of higher-income customers tend to congregate on LinkedIn, and they’ll be more likely to respond to posts on this platform than most of the other options. The second way LinkedIn can help is when you’re actively recruiting employees. As many people who are looking for jobs turn to LinkedIn, you can use it to promote job opportunities, reach out to potential candidates or even let applicants submit their qualification right through the platform. LinkedIn also offers ads, which can be great for recruiting as well.
  4. YouTube – Though static photos can be great, nothing compares to an engrossing story or awe-inspiring live action shot via video. With YouTube, you can upload these and more. Add your latest commercial, share customer testimonials, give customers a tour of your facilities or even take them on a ride on your most high-tech aircraft. A huge bonus? Video content is like the Holy Grail for SEO. It can help your search rankings immensely!
  5. Facebook – Facebook is one of the oldest social networks still getting traction, but that doesn’t mean it’s become old hat. In fact, Facebook is a great option if you’re looking to create an online community – a place where people feel comfortable asking questions, sharing reviews and communicating with other customers. It’s also great for exposing you to potential leads; when current customers like your content or post on your page, their friends and social contacts see it too. That means more exposure and more potential leads. It’s a win-win for everybody.

Though not a social platform per se, aviation brands can also see success by cultivating and maintaining an on-site blog. This not only helps with SEO, but it can help inform and qualify potential leads as they visit your site. Want more advice on social media or aviation marketing? Contact the Haley Aerospace team today.

8 Aviation Photography Tips to Get Your Posts Noticed

Ever feel like you’re posting to the web, only to hear crickets in return?

You’re not alone. Whether it’s a social media post, blog or even just your website, it can be hard to get noticed on today’s web. There are just so many other places out there!

Fortunately, in the aviation industry, we’re uniquely positioned to brush away those cobwebs and truly make a splash.

How, you ask? With great aviation photography.

 

Aviation Photography Tips You Can Use Today

aviation photography tipsI mentioned this in last week’s post on social media, but our industry lends itself to some amazing visuals – visuals that can grab attention and pique interest. Use this to your advantage, and your posts can turn into shareable, viral content in minutes.

Want to start using aviation photography to get your posts noticed? Here are some tips to get you started:

  1. Look to the sky. If you can capture aircraft in flight, you’ve got the golden ticket. Take photos of aircraft flying overhead, or get shots of the planes in your next air show. These are some of the most shareable photos around!
  2. Work in some video. Use your phone’s video function, and swap static photos out for real, live footage once in a while. Capture a helicopter’s propellers spinning, a plane coming in for landing or even people loading in or loading off. Get creative!
  3. Go aerial. Next time you or a colleague is up in the air, take shots from up above, too. Get photos of the clouds, the ground below or other things you can spot out your window.
  4. Don’t be afraid to include people, too. Aviation photography isn’t only about the aircraft. Work in some people as well. Capture your staff at trade shows, get shots of pilots at work, or even snap a pic of your mechanics and other team members on the ground. Give your brand personality!
  5. Get action shots. Not every shot has to be posed. Try to get some photos of planes taking off, taxiing, doing loops mid-air and any other actions you can capture. These add visual interest and really give a photo life.
  6. Go big or go home. Planes, helicopters and other aircraft are huge, awe-worthy things. Use that to your advantage, and capture their true size and scope. Snap a shot of a 747 on the runway, and let it take up the whole photo. Take a pic of your planes in the hangar, being sure to show just how much room they take up. People love to look at things that shock and awe them.
  7. Use light. You can really up the ante on any photo just by using the right lighting. Take your photos against a sunrise or sunset, capture a plane right at dusk, or even snap a shot in a rainstorm or on a cloudy day. Play with lighting as much as you can to add visual interest.
  8. Try new angles. Don’t just shoot planes from head-on or directly at the side. Try some new angles, and shoot from the side, down below, up above, or any other angle you can get. Make it unique and interesting – something they’ve never seen before.

Need help honing your social strategy or getting your online content noticed? As an experienced aerospace marketing agency, we know how to use aviation photography to our clients’ advantage. Contact us today, and we’ll help you do it, too.

How to Use Social Media in the Aerospace World

social media aerospace marketingSocial media is a vital component of any marketing strategy, regardless of what field, industry or sector your business is in.

For one, it helps connect you with your customers in a way that’s not possible with other mediums. You can interact with them one-on-one, share with them exclusive content and information, and make them feel like a truly important part of your brand and business.

Social media also gives you a great way to get leads – to reach potential, viable customers who may just be looking for your exact products and services right this very second.

But these benefits aren’t automatic or immediate. To reap them, you first have to know how to properly utilize your social accounts, particularly for the specific customer and industry you’re targeting. In a specialized field like aerospace, this is vitally important.

After all, aerospace customers aren’t your average consumers, are they? They have bigger budgets, bigger plans and a much more discerning eye when it comes to who they buy from.

Want to use social media as part of your aerospace marketing strategy? Here are just a few things to keep in mind:

  • Be visual In the aerospace and aviation fields, we have a distinct advantage: Beautiful visuals are easy to come by. Depending on your products and services, you can usually get some pretty cool aerial shots, photos of expansive runways and busy airports, or even close-up views of the latest planes and helicopters. These images go a long way in building interest. They’re highly shareable, they’re interesting, and they’re just more fun to look at than the average stock photos other businesses use. Try to use this visual edge to your advantage. Include photos in any post you can, be it Facebook, LinkedIn or Twitter, and be sure to set up a profile on a more visual platform, like Instagram or Snapchat.
  • Know your platform – Your social strategy should vary depending on what platform you’re using. When on LinkedIn, your posts need to target the C-level, higher-up professionals – those with buying and decision-making power. Give them industry news, stats and cold, hard data they can use to make their jobs easier. On sites like Facebook and Instagram, you’re looking at a more “social” experience. Fans and followers want interest and intrigue; they want to be entertained, talked to (not at) and valued. Be sure your posts reflect that. Anything too stodgy or buttoned-up is sure to turn a customer off.
  • Get ready to respond – In a field where there’s often a lot of money on the line, it’s not surprising that customers expect 100 percent flawless customer service. Well, social media can help you deliver just that. Existing customers can ask questions and get support, and potential ones can request more information or get clarity about a product or service. But you have to be ready for it. If a question or concern comes in, you need someone at the helm ready to answer them right away. In fact, if you can’t reply within an hour, you might as well forget it. According to a recent study by Search Engine Watch, 53 percent of people expect a brand to respond within an hour. A whopping 14 percent actually expect it

There’s no hard-and-fast formula for running a successful social campaign – especially in the aerospace world. Just be sure to keep your audience and platform in the back of your mind at all times, focus on providing value and interest with all your posts, and deliver fast, courteous and quality customer service day in and day out, and you’ll be on the right path in no time. Need more help ironing out your aerospace marketing strategy? Contact the team at Haley Aerospace today.

10 Reasons Your Brand Must Embrace Social Media

Once thought to be a superficial, ego-boosting format for would-be writers and maudlin teens who felt they had something to say, social media has connected with something within human consciousness that goes well beyond a simple online conversation. Through social media we have created a global connectedness and given voice to masses.

This powerful format has not gone unnoted by marketers (including those in aerospace marketing!). Knowing that the average U.S. consumer spends more than 32 hours per month surfing the net and participating on a variety of social platforms (that’s twice as much as almost any other country), social media has taken center stage as a required piece of any successful content marketing strategy.

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So just what are all these consumers doing with all this time they spend online? Surprisingly, they are engaging in activities that make creating a social media presence and online marketing campaign advantageous, as they are receptive to receive your brand’s message during these activities:

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Knowing there is this large captivated audience in the online marketplace should be enough to convince anyone of the importance of creating and maintaining an active online presence through social media. However, if you need a few more reasons, here are 10 more that should help convince you:

  1. Social media marketing allows you to be seen as a thought leader
  2. Online content builds trust with potential consumers
  3. Online content and social postings show up in search results
  4. Social media engagement grows your network of influence exponentially
  5. Social engagement helps to create an organic following and demand
  6. Online content appears as a value add to potential consumers
  7. Online social engagement creates a personality for your brand – which is more relatable to the average consumer than just a brand name
  8. Participating in social media expands your reach, making you more known and available to the global marketplace
  9. Social media participation and online content creation is far less expensive than online or print advertising
  10. Online content lives in perpetuity – meaning it will be available for consumers to find for years to come without your having to resubmit it or pay for an additional placement

Clearly, creating an online social presence has many advantages, leaving the only question remaining to be “where do I start the process?” That’s where the Haley Aerospace team comes into play.

Our team of experienced social strategists, content creators and Aerospace marketing pros can work with your brand to create an online strategy that garners leads, increases sales and establishes you as the thought leader within the aviation, aerospace or defense industry. When you’re ready to take the first step, contact Haley Aerospace and let us help you create an online social market strategy designed for success.