Category Archives: Tradeshows

Aviation Advertising Disruptors: How Some Brands Are Breaking the Trade Show Status Quo

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Ever get tired of the same old, same old at trade shows?

Us, too.

The seas of plain, banner-laden booths are informative, sure, but do they hold our attention? Capture our hearts? Make us open our pocketbooks?

Definitely not.

Changing the Aviation Advertising Game

Apparently, we’re not alone in thinking the trade show status quo is boring. And fortunately, a few brands are taking it upon themselves to change the game.

In the last year or so, a number of exhibitors have taken their aviation advertising to new heights. Instead of tired, yawn-worthy booths, they’ve created interactive experiences, immersive demonstrations and eye-catching displays that don’t just draw in visitors—they engage them, too.

Here are just a few of our favorite examples:

  • Clay Lacy Aviation – At NBAA 2016, Clay Lacy Aviation enlisted local artist Stacy Weltzner to turn its CEO’s career into a live-action infographic on the spot. Weltzner transformed an entire booth wall into a colorful mural, detailing Clay Lacy’s life as a private jet pilot—reason in itself for customers to buy in.
  • Embraer – Embraer also used NBAA to get creative. The executive jet company turned booth visitors into designers on the spot. With the help of a virtual reality headset and two hand controls, visitors could create the aircraft interior of their dreams right before their eyes.
  • Bell – At HAI HELI-EXPO earlier this year, Bell went all out in showing off its newest, futuristic helicopter, the FCX-001. With an on-site life-size mockup and, once again, fully immersive virtual reality headsets, visitors could literally step inside the alien-looking craft, which boasts hybridized propulsion, morphing rotor blade tips, gull-wing doors and a cockpit completely free of physical control buttons.

Though this is just a snippet of the brands that have disrupted the trade show status quo in recent years, they prove one thing: A new bar has been set—and set high—for the future expos before us.

How can you follow suit? Here are a few tips:

  • Create an experience, not a booth – People won’t remember what they read or what was said to them, but you can bet they’re remember how they felt—their excitement, their curiosity, their shock and awe. So forget handing out flyers and brochures, and immerse visitors in your brand instead.
  • Cover all the senses – Most booths have something you can see (or maybe just read), but few really engage visitors across all five senses. Give them something to touch, taste, hear and smell—something that really sticks with them, even after they’ve left the tradeshow floor.
  • Leverage technology – Apps, virtual reality and other technological innovations are great ways to enhance your booth’s experience and make them more interactive for your visitors. You can also leverage social media—including hashtags, to increase your booth’s visibility both at the show and across the world.
  • Use your space – The space you rent may be a basic square or rectangle, but that doesn’t mean your exhibit has to, too. Use your space creatively and to its fullest. Build up, out and all over, and give your visitors a start-to-finish experience they’ll remember.

Want to put these tips into use? Need help upping your trade show game? Our aviation advertising experts can lead the way. Contact us today to chat.

 

Aviation, Defense & Aerospace Media Opportunities: A 2017 Calendar

Aviation, Defense & Aerospace Media Opportunities: A 2017 Calendar | Haley Aerospace Marketing

With year-round events, conferences and expos, the aerospace industry certainly isn’t short on places to promote your brand.

Not sure where to spend your time and money? Here are a few of 2017’s best remaining aviation, defense and aerospace media opportunities and events:

 

NBAA – Oct. 10-12, Las Vegas, Nevada

The NBAA Business Aviation Convention & Exhibition is the single best event if your company’s involved in the bizav sector at all. With attendance close to 30K and more than 1,000 exhibitors, it’s a massive conference that brings together the best in the industry. (Plus, who doesn’t like a little Vegas getaway?)

Dubai Airshow – Nov. 12-16, Dubai, UAE

One of the largest conventions of its kind, the Dubai Airshow brings in more than 60,000 visitors from across the world. With exhibitors from the military, general, business and commercial aviation sectors, it’s a great event for any organization, regardless of what services or products it offers.

AEA Connect – Sept. 6-8, Reno, Nevada

Presented by the Aircraft Electronics Association, AEA Connect is a two-day conference that connects industry pros throughout the avionics industry. There are interactive discussions, regulatory updates, technical training sessions and, of course, exhibits showing off the latest and greatest technological developments.

MRO Europe, Oct. 3-5 in London, UK

Bringing together MROs, OEMs, regulators, suppliers and major airlines, MRO Europe covers all bases of the aviation maintenance sector. Spanning more than 17,000 square feet of space, the event draws in more than 7,000 attendees and 400-plus exhibitors every year.

Digital Avionics Systems Conference, Sept. 19-21 in St. Petersburg, Florida

Involved in the avionics or air traffic management sector? Then DASC is for you. In its 36th year, the conference will include panel discussions, educational workshops and hundreds of exhibits and product demonstrations from organizations across the world.

Business & General Aviation Industry Suppliers Conference, Oct. 4-5, Los Angeles, California

Presented by well-known publication SpeedNews, the 22nd annual suppliers conference is ideal for any manufacturer or supplier of products, services or technology for the any segment of the aviation industry. Both big and small-name brands attend the event, which will include strategy sessions, expert presentations, panel discussions and more.

 

These are just a few of the events and aerospace media opportunities coming up for the remainder of 2017. Did we miss an important one you’ll be attending? Let us know in the comments, so we can update our list!

 

Cool Ways to Use Your Branding at Trade Shows

trade show innovationWe’re out at MRO Americas this week, and we’re betting some of you are too. In honor of this huge event, we thought we’d talk trade show innovation on today’s blog – more specifically, ways you can innovate to make your brand stand out and make a splash on the trade show floor.

Thanks to technology, the opportunities for trade show innovation abound. There’s truly no limit to what you can do. If you can think it, you can create it, show it off and make a sale off of it. It just takes a little creativity.

Though it might be too late to outfit your MRO Americas booth with the latest, greatest innovations, we all know trade shows and conferences are a dime a dozen in the aviation and aerospace worlds, so start working on your new booth ideas today, and you’ll be more than ready by the time your next show rolls around.

Here are a few ideas to get you started:

  • Apps – Every person who walks in your booth is going to have a cell phone, so why not use that to your advantage? Create a branded mobile app that visitors can pull up and use to navigate your booth. It can have information on all the products and demos you have, bios on your staffers, and even links to purchase orders and other important documents. Then they can take it with them and mull it over when they get back to their hotel room or even show it to their bosses once they get back to the office the next week.
  • Touch screens / tablets Want visitors to be able to explore tons of information, without dealing with tons of paperwork, brochures and flyers? Create an innovative tablet or touch screen application that allows visitors to learn all they can about your products and services and load tablets or touch screen laptops with them at your booth. Mount them somewhere easily visible and accessible, and make sure to funnel visitors to that location when they stop by. You can even include a fun game or two to keep them interested!
  • Hashtags Create a branded hashtag and post it all over your booth. Encourage your visitors to take pictures and share information from your booth on Twitter, Facebook, LinkedIn and other social media platforms by using your hashtag. For extra motivation, run a raffle drawing and give one lucky hashtag user a free prize or goodie bag.
  • Digital signage – Banners are old hat. Up the ante a little bit and use digital signage to show off your company name, branding and products. They’ll ensure you get noticed from farther away, and they’ll make you look more professional and with the times. Plus, they can be reprogrammed and reused time and time again at other shows, so they virtually pay for themselves.
  • Phone charging stations – Invest in a handful of branded phone chargers and set up a phone charging station in your booth. Trade show goers are on their phones constantly, so you can bet a good number of visitors will appreciate this little effort. Make sure you take advantage of the time they spend charging, though – keep your tablet apps, demos and other information close by, so they can learn about your brand while waiting for their phones to juice up.

These innovations can take your brand’s booth to the next level, helping you draw in more visitors, get more leads and, ideally, get more sales too. Want more unique ideas to show off your branding at the next trade show? Contact the aviation marketing experts at Haley Aerospace today.

5 Reasons Branding Should Rule Your Tradeshow Booth

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We’re out at HAI’s annual HELI-EXPO this week (as I’m sure many of you are too), so in honor of that, we thought we’d talk tradeshows on today’s blog – more specifically, branding’s place on the tradeshow floor.

Sure, you know that your logo, colors, motto and other brand collateral should be on display at your company’s tradeshow booth, but do you know why? Do you know how it can impact your performance at the show? The sales and connections that come from the show?

That’s what I want to delve into today, so let’s just dive right in.

  1. Branding is what helps you stand out. In a sea of other aviation companies, your branding is what’s going to make you stand out to a passerby. It’s your colors and logos that will catch their eye, your motto that will intrigue them, and your unique booth design that will make them stop and want to learn more. You don’t want to blend in and look like every other booth on the floor; you want to look like YOU – and only you.
  2. Branding makes you more impressive. Your branding is also what people are going to be impressed by. Think of it this way: If you stopped at two booths, each selling autopilots, but only one had fresh, colorful branding, helpful and friendly staffers, and cool, branded freebies you could take home, which one do you think you’d bring back to your boss? You can bet it’s the better-branded one.
  3. Good branding is easier to recall. The average tradeshow-goer stops by hundreds of booths during their stay. Do you really think they’re going to remember each and every one they visited? Definitely not. They’re going to remember a select few – probably the ones that gave them the most unique experience, had the best visuals and stood out the most amongst the crowd. Aim to deliver just that!
  4. Bad branding will send them away. No one wants to do business with an outdated, out-of-touch brand, especially in a high-tech world like the aviation industry. Unfortunately, if your booth is filled with tired, old and outdated branding, that’s just what your company will look like. Not only will it fail to bring in new customers and sales, it actually may turn people off to your brand completely!
  5. Proper branding delivers an experience. Just handing out flyers and business cards isn’t going to get you far. But with great branding, you can turn your booth into a real-life, interactive experience for your visitors instead. Use your branding to create fun, hands-on models and demos, hand out branded freebies, giveaways and raffles, or let your visitors feel a part of your brand, by sitting in a mock-up cockpit, airplane cabin or other unique setting specific to your organization.

So before you head to your next tradeshow, make sure you’re making branding a proper part of your booth. It should be considered in your initial designs, used in any demos or products you show, and be a big part of your staffers’ pitch and presentation.

Want help perfecting your branding and tradeshow booth? Contact the aerospace and aviation branding experts at Haley Aerospace today.

The Ultimate Tradeshow Checklist: Is It Worth Attending?

It’s only a few weeks into 2016, and already we’ve got some of the year’s biggest tradeshows on the horizon.

Heli-Expo is just around the corner, and AEA, NBAA and EAA conferences are just a few months down the road.
Which ones will you attend? Which ones will you exhibit at and set aside hard-earned dollars for? Better yet, which ones are even worth considering in the first place?

We know setting your tradeshow docket can be difficult, especially if funds are tight. To help you determine which shows are most worth your time – and your cash – we put together this little checklist. Just ask yourself these 6 questions, and you’ll have a well-honed tradeshow list in no time.

1. How does it relate to your industry?

Is the tradeshow in your arena, or is it just loosely related? Generally, if you’re having to be picky about your shows, you’ll want to pick the ones that are most in your wheelhouse. To get a good idea if a show is a good fit, head to the websites of a few of your competitors. Which shows are they attending? If you want to stay ahead in the marketplace, you’ll likely want to set your sights on these too.

2. Will there be any products or exhibitors you’ve been on the fence about?

If you’ve been interested in a product, service or vendor for a while now but just haven’t jumped in and made a decision, a tradeshow can be a great place to do it. You can interact with products and vendors one-on-one and truly evaluate how they fit into your business plan.

3. Will potential customers, clients or strategic partners be there?

What is the audience for the show? Who will be attending? You want the show to deliver as many potential leads as possible – both in customers and in purchases. If an event doesn’t appeal to your market or demo, don’t even consider it. There are better things worth your time and effort!

4. What about your network connections?

Have you been working with a vendor or client for a while now but never met them in person? Tradeshows can be a great place to put a face to a name. You can make real connections with people in your industry and spark strategic alliances that can take both your companies far.

5. How far is it and what’s the time commitment?

When the budget’s tight, it can be hard to justify a cross-country weeklong trip, but a show right around the corner? That may be more doable. Now I’m not saying you shouldn’t consider a faraway show – especially if it’s in your niche and offers a lot of potential. Just take some time to weigh the pros and cons. If it’s close and just loosely related to your brand, it may be worth the small amount of effort you’d need to put forth to attend. If it’s far away and not right in your wheelhouse, you may want to put it off for a more lucrative year.

6. How much will it cost?

This is a big one, and it depends on a lot of factors. How many people will attend? What materials will you need, and how much will travel, lodging and entrance fees run you? Make sure to estimate the costs of all tradeshows you’re considering up front, and then see which ones (and how many) fit into your annual budget before making any final decisions.

Tradeshows can bring big wins in the aviation industry. They can help you make powerful network connections, they can bring in countless leads and purchase orders, and they can make a real difference on your bottom line.

Need help determining which shows are worth your company’s time, money and effort this year? Let our aviation marketing experts help. Contact the Haley Aerospace team today to get started.

How to Make the Most of Your Tradeshow Time

If you’re like most of us in the biz, you’re heading out to (or you’ve already arrived at) the annual NBAA convention in Las Vegas.

A gathering of the aviation and aerospace industry’s top companies, leaders and trendsetters, NBAA is the place to make connections, find leads and close sales with people from across the world.

That is, if you do it right.

You see, visiting a tradeshow isn’t just walking around and schmoozing, as many seem to think. If you want to come out the other side with something real to show for it – leads, purchase orders or even just business cards – it takes a little more effort on your part.

Want to make the most of your time at NBAA or any other tradeshow in your future? Here’s how to get the most bang for your buck:

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Plan ahead.

Take a look at the list of exhibitors, and write down all the ones you’re interested in. Then check out the map, and figure out where each booth is located. From there, you can create a detailed plan of which booth to visit, in what order and when. This will help keep you on track when the days get busy.



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Wear comfortable shoes.

Tradeshows require a lot of walking. If you start day 1 in sky-high stilettos, chances are your feet won’t feel so great come day 4. Keep this in mind when planning and packing your wardrobe, and bring at least two pairs of comfortable shoes. They don’t have to be tennis shoes, but ballet flats, comfortable booties or simple Sperrys are usually your best bet.



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Bring supplies.

There’s nothing worse than meeting a real, viable lead, only to realize you’ve run out of business cards. Don’t let this happen to you. Stock up on business cards, flyers, brochures and anything else you’ll be handing out, and make sure to bring a pen and pad of paper. If worse comes to worst, you can simply write down your number and website and exchange info.



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Time it right.

If you really want to learn more about a company or product, avoid their booth when it’s busy or packed with people. Come back when there’s a little more room to breathe, and you’ll get more one-on-one attention (and more value) out of your visit.



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Stay connected.

Most tradeshows operate an ongoing Twitter feed, and attendees will usually tag social posts with a show-related hashtag. Be sure to follow both of these on your phone, so you can keep up with the latest buzz, and if you visit a cool booth, meet a great exhibitor or are just having a great time, be sure to post on your own accounts and join the conversation.



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Don’t get caught up.

Sure, it can be fun to connect with people you haven’t seen in a year or two, but don’t let yourself get carried away by the social aspect of a tradeshow. Treat your trip as a business obligation, and avoid staying out late, drinking or sleeping in. Work hard and keep your eye on the prize at all times.



Engage.

Don’t just visit a booth with the intention of grabbing a brochure and going on your way. Engage the exhibitor’s staff – ask them questions, have them demo a product, or just have a two-way conversation with them. This will 1) give you more info about the company and their services and 2) it will help you stand out in the staff’s mind. These are both things that translate to stronger connections later on down the line.



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Keep notes.

Always keep a notepad handy for taking notes as you go through the booths. Write down what you learned, what questions you have and any ideas you may have for how you can utilize their product or services. After a full week of tradeshowing, all the booths will start to blend together. You’ll want to go back to these notes when you get home, so be as detailed as possible!

Hope these tips help you have a successful and profitable NBAA experience. See you all on the tradeshow floor!

5 Ways to Stand Out at Your Next Bizav Tradeshow

With NBAA right around the corner, I thought it a fitting time to talk about tradeshows. More specifically, how you can make a splash at tradeshows.

In our industry, I know tradeshows are a dime a dozen. There’s a new one every week, and for the true veteran, they all blend into one long year of plane rides, handshakes and schmoozing.

It’s easy to get jaded by the whole thing.

But you know what? Regardless of how many shows there are or how often you attend them, tradeshows and conventions are still effective – at least if you do them right.

So instead of phoning it in and using the same old booth and pitch you’ve had for years, take some time to change your approach. Here are some tips to help:

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Start a buzz.

Sure, you’ve been to NBAA before, but make sure your fans and customers know this time is going to be different. Tweet about it, post it to LinkedIn and let your media contacts know well ahead of time. You can also send out an email to your contact list or post it on your blog, or get super clever and start your own hashtag (#HaleyAtNBAA). Do whatever you can to get people talking.

 

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Keep that buzz going.

Don’t let the buzz die down just because the show has started. Keep it going by constantly publishing updates. Hire a photographer, and share photos to your Twitter and Facebook accounts. Take videos, and add them to Vine, Instagram or even Snapchat. Use those social platforms to your advantage!

 

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Go interactive.

People are more likely to remember (and visit) your booth if you give them something to do, so forget static table-and-booth setups and make your exhibit fun instead. Allow visitors to demo your products, or set up a faux cockpit and let people play pilot. Aim to give your visitors an experience, not just a handout or lecture.

 

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Give out freebies.

Everyone likes free stuff, so hand out something to everyone who visits. It doesn’t have to be big or expensive – just something they need or could use, like a pen, pad of paper or coffee mug. You can even go big and give away one of your products via a raffle or drawing. That will really get people stopping by your booth. Just remember to always brand your freebies. You want those visitors to remember your name every time they use that giveaway in the future.

 

 

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Use color.

Too many tradeshow booths are boring and bland. They’re black, blue and white, and every single one looks just like the last. Make your booth physically stand out by using color to your advantage. Put down neon yellow rugs, hot pink chairs or other bright accents. These will get you noticed from far away, and they’re sure to stand out in people’s minds once the show has ended. You can even put your staff in something colorful too. Playful, bright sneakers or fun, printed ties are great options!

 

Headed to NBAA? Planning your next convention trip? Make sure your booth stands out. Haley Aerospace’s experts can design a jaw-dropping exhibit for you that truly makes an impact. Contact us today to learn more.