We’ve been slowly pulling back the curtain here at Haley Aerospace, introducing you to the stellar strategists and experts who make up our winning team.
Today, we’re sitting down with Leah Shafer, Haley’s Senior Communication Specialist. She’s in charge of the social media efforts, writing, editing and various other PR-related tasks that help our clients increase visibility and draw in more customers.
Let’s dive right in.
Leah, you work for an aerospace marketing firm, so one can only assume you’re a traveler yourself. What are your favorite places you’ve visited in the U.S.? In the world?
I’ve been fortunate to travel quite a lot; I even worked as a travel writer at one point. My favorite in the US was a trip I took to Napa Valley—a food and wine tour. In the larger world, I’d have to say Denmark. I lived there for about nine months and have been back many times. I even speak a little Danish—quite poorly, I should point out.
If you could pick up and fly anywhere right now (after work hours, of course!), where would it be?
San Francisco. LOVE IT THERE.
What would you listen to or read along the way?
I read a lot of spiritual books, so something like that. For music, it would be Chopin or the Beatles, for sure.
You run Haley Aerospace’s social accounts—as well as many of its clients’. What’s your favorite social media tool to use personally? Why?
My personal favorite is Facebook. My list of friends is carefully curated and full of fascinating personalities. I can find such a range of information on there, from photos of cats to important political news. That’s perfect for me.
When you’re not hard at work on Haley’s client campaigns, how do you like to spend your time? What are your top hobbies?
I am an artist and have sold quite a few of my paintings online and auctioned them for charities. In my free time, I love to paint, sew, craft, and other creative endeavors.
What makes Haley Aerospace different, in your opinion? What do clients get that they can’t get with other agencies?
Because Haley is a smaller agency, it offers a higher level personal attention. It is nimble, able to easily adjust course when circumstances change. I’ve worked at several agencies, and it’s easy for clients to get passed around from one person to another, with the work treated like a generic task to complete. At Haley, every client gets the eyes of the owner and senior-level talent; we all know what’s happening at any given time and can offer ideas and feedback to help further projects. It’s a strong team, and I’m proud to be a part of it.
Reach Leah Shafer, our resident aviation communications guru, at leah@haleybrand.com!
