Case Study: DynCorp International
DynCorp Aviation tapped Haley Aerospace to transform its brand and better position it for success within the crowded marketplace. Through painstaking research, interviews with existing customers and our team’s deep market knowledge, we devised the “Worldwide solutions. World-wise experience.” tagline the organization has come to be known for. We also created a new brand story, headlines and collateral for the company.
To increase awareness of DynCorp’s new identity, we created new brochures, one sheets and printed collateral for use in sales, marketing and trade show efforts. Much of this collateral is still in use to this day.
"Haley Brand was strategically thorough to uncover our strengths and communicated them to our customers’ globally." President of DynCorp International, Aviation