Case Study: Genesys Aerosystems
Genesys Aerosystems brings together the talents of S-TEC Corporation and other leading avionics organizations. But with big customers like AgustaWestland, Airbus Military, Bell Helicopter and Grob Aircraft, the company couldn’t just rest on its laurels. Its leadership sought Haley Aerospace’s expertise in perfecting its branding, positioning, and messaging within the marketplace.
After conducting international research, we devised the tagline “Precise performance. Proven experience. Personalized attention.” The tagline—which effectively and concisely explains Genesys’ unique value proposition—is still in use to this day.
With a new identity to live up to, the existing Genesys advertisements just weren’t doing the trick. The messaging was weak, and their stark, all-white designs did little to attract or inform potential buyers. Our expert copywriters crafted more concise, high-impact messaging, while our design team overhauled layouts, graphics and color schemes to deliver a final product that would both stand out and catch the eye. Once placed in high-circulation industry publications, the ads were an instant success.