Aerospace Media, Defense Media, Aerospace Branding Insights

How to Strengthen Your Aviation Marketing Efforts in 2016

Posted On 15 Dec 2015
In Aviation, Digital Media, Marketing, News

As 2015 comes to a close, it’s time to start analyzing this year’s marketing campaigns. Did they deliver the leads and sales you hoped for? Was your budget used properly? Did your higher-ups get the results they wanted? For many of us, the answer is no all Continue reading →

The 5 Pieces of the Aviation Digital Marketing Puzzle

Posted On 8 Dec 2015
In Aviation, Digital Media, News, SEO

Marketing is no longer just print ads, press releases and handout brochures. Today, marketing has gone digital, and aviation companies are having to shift away from outdated, long-worn processes they’ve used for years – maybe even decades – if they want to stay successful. But digital Continue reading →

Aviation News Roundup: November 2015

Posted On 2 Dec 2015
In Aviation, News

November was a big month for the aviation industry. We saw NBAA15 come and go, as well as several other events, like the Dubai Airshow, the ABAA Safety Symposium and the Aircraft Interiors Expo. It was a busy 30 days to say the least! The month Continue reading →

How Thank Your Aviation Brand Customers This Thanksgiving

Posted On 23 Nov 2015
In Digital Media, Marketing, News

We might all be off work on Thursday, but marketing never stops. Every day – whether it’s a holiday or not – is another opportunity to reach our customers, deliver stellar service and cultivate brand loyalty. And Thanksgiving? That’s the best day of all. Why Thanksgiving? Thanksgiving is all Continue reading →

5 Ways to Stand Out at Your Next Bizav Tradeshow

Posted On 11 Nov 2015
In Digital Media, News, Public Relations, Tradeshows

With NBAA right around the corner, I thought it a fitting time to talk about tradeshows. More specifically, how you can make a splash at tradeshows. In our industry, I know tradeshows are a dime a dozen. There’s a new one every week, and for the Continue reading →

Aviation News Roundup: October 2015

Posted On 3 Nov 2015
In Aviation, Digital Media, News

It’s time for another aviation news roundup, where we sum up the month’s biggest and most important headlines. Whether you’re in bizav, commercial aviation, MRO, avionics, aerospace or defense, there’s something for everyone in this bunch, so check it out and get caught up on the Continue reading →

Why a Flawless Mobile Site Is Vital to Aviation Marketing

Posted On 20 Oct 2015
In Brand Positioning, Design, Digital Media, Marketing, News

Having an amazing, well-designed desktop site is certainly important, but in this day and age, there’s nothing more vital than a flawless mobile site – especially for aviation and aerospace brands. You’d be amazed at the chunk of web traffic that comes from on-the-go consumers. Tablets, Continue reading →

Aviation News Roundup: The Biggest Headlines From September

Posted On 28 Sep 2015
In Aviation, News

As one of the premier aviation marketing agencies in the country, we make following aviation and aerospace news one of our highest priorities. We watch all the biggest publications, read all the blogs and follow all the reporters, and we stay on top of the industry’s Continue reading →

The Value of a Brand Voice

Posted On 15 Jul 2015
In Brand Positioning, Digital Media

To truly connect with a potential customer, your brand needs a voice. A voice that has its own distinct cadence, rhythm and tone unlike any other company in your space. Your voice is what conveys to the customer what your brand is about. It shows off Continue reading →

Five Ways Blogging Wins You Customers

Posted On 15 Jun 2015
In Digital Media, SEO

When it comes to business, blogging isn’t just something your 13-year-old does online to vent about the lack of coffee selection or required gym clothes at school. When talking about it in respect to business, think of blogging as a way of starting a dialogue with new customers Continue reading →

Four Must-Have Elements of a Comprehensive Brand Strategy

Posted On 15 Jun 2015
In Brand Positioning, Digital Media, Marketing

Brand strategy is essentially the who, what, when and how you are focusing on in your product and service communications and marketing pitch. The goal of any brand strategy is to create a connection with your target audience and develop a long-term relationship with them. Having a clear, Continue reading →

The Value of Brand Development for B2B Businesses

Posted On 15 Jun 2015
In Brand Positioning, Digital Media, Marketing

Branding is important for any type of business. It allows you to develop a personality – a “feel,” if you will – that customers can get behind and become a part of. It can also foster long-term customer loyalty, and it can open doors to Continue reading →

The 4 Keys to a Successful B2B Aerospace Brand

Posted On 15 Jun 2015
In Brand Positioning, News

We recently delved into the value of brand development for B2B companies – how a strong brand can help an aerospace business stand out, better target its efforts and deliver a great first impression from the get-go. This week, I want to discuss the keys to actually Continue reading →

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