These concepts were developed with the primary focus being direct response related to component repairs, but they were also developed in alignment with the ATS brand attributes as defined in the Creative Brief. In that regard, the strategic thinking that produced these examples can be transferred and applied to other marketing platforms. Many of the specific elements from these campaigns could be incorporated into a range of other applications.

For an effective, integrated marketing approach, we would first want to develop an overarching strategy for increasing awareness of ATS’s components capabilities. Campaign elements would be developed and targeted to the entire customer brand experience related to ATS as a whole and the component repair business specifically.

With an expanded strategy for marketing and promoting the components business, tactical elements would be developed to reach every key touchpoint of the customer experience.

Graphic elements and messaging from this direct response campaign could be leveraged into the design and content of elements such as trade show booths, presentations, email campaigns, social media, the web site, product sheets (online and printed), and internal communications.

The strong call-to-action messages and mechanisms could also be incorporated into many of these channels.

The ATS brand analysis of the Creative Brief for this project can also guide the crafting of a comprehensive public relations effort creating and enhancing the thought leadership position of ATS involving the press, blogs, SEO, social media, email marketing, industry articles, and other vehicles.

Haley Aerospace is ready to move ahead with ATS into all of these areas.