Aerospace Media, Defense Media, Aviation Media Insights

Why Aviation Brands Should Focus on Storytelling

Posted On 18 Sep 2019
In Aviation, Brand Positioning, branding, Digital Media, News

Technology, B2B, and aerospace brands all have something working against them: They feel unapproachable. Maybe it’s the confusing jargon or the big money involved, or maybe it’s just that customers don’t feel very connected to these brands. Either way, it’s a problem. Fortunately, it’s one that Continue reading →

Common Lead Generation Mistakes: Are You Making Any of Them?

Posted On 24 Jul 2019
In Aerospace Marketing, Digital Media, Marketing, News

Leads equal sales and sales equal profits. But getting those leads in the first place – especially qualified ones – that’s where the problem lies. It’s easy to slap an opt-in form on your website and call it “lead generation,” but the truth is, that’s no Continue reading →

5 Quick Changes for More Effective Lead Generation

Posted On 10 Jun 2019
In Aerospace Marketing, Aviation, Digital Media, News

When it comes to your brand’s profitability, your lead generation efforts might just be the most important factor. After all, more leads equal more sales potential. And more sales? Well, that means more money in the long run. But lead generation is a tricky beast. It takes Continue reading →

Earned Media vs. Paid Media: What’s the Difference (And Does It Matter?)

Posted On 16 May 2019
In Advertising, Aerospace Marketing, Brand Positioning, Digital Media, News

Both earned media and paid media can offer added exposure, more leads and increased sales for your aviation brand – but the two aren’t one and the same. While both types work together to support your marketing efforts, effective earned and paid media opportunities grow from Continue reading →

3 Mistakes New Aviation Marketers Make

Posted On 14 Mar 2019
In Aerospace Marketing, Aviation, Brand Positioning, Digital Media, Marketing, News

If you're new to being an aviation marketer, you'll quickly find that it's a unique beast. Not only are we selling high-dollar parts, products and machines, we're also selling experiences. Doing all of these things take a powerful grasp on both our audience and the values Continue reading →

How to Find (And Connect with) the Best Exhibitors for Your Brand at HELI-EXPO

Posted On 26 Feb 2019
In Brand Positioning, Digital Media, Marketing, News, Tradeshows

Next month’s 2019 HAI HELI-EXPO in Atlanta is sure to be an educational, productive and, hopefully, profitable event. But with more than 700 exhibitors and 18,000 industry pros in attendance, it could also get overwhelming, too. How do you know where to focus your efforts? What booths Continue reading →

How to Capture (And Nurture) More Leads at Heli-Expo

Posted On 12 Feb 2019
In Aerospace Marketing, Digital Media, Marketing, News, Tradeshows

Lead capturing should be the ultimate goal of any trade show exhibitor. Sure, a splashy booth and an amazing demo will get you some foot traffic, but if those visitors don’t know how to reach you after the fact or, worse yet, you don’t know how Continue reading →

The Power of Keywords…Or Maybe Not

Posted On 5 Dec 2018
In Aerospace Marketing, branding, Digital Media, Marketing, News

So-called “keywords” play a big role in SEO strategy — and sure, they can bring in leads and customers by helping people find your website. But traditionally used, they’re just not enough to get you the business you want. The Problem with Certain Keywords In an overcrowded place Continue reading →

Four Aerospace Marketing Trends for 2019

Posted On 14 Nov 2018
In Aerospace Marketing, Aviation, Digital Media, Marketing, News

Somehow, 2018 is coming to a close, and it’s already time to start mapping out your marketing budget for the new year. Do you know what you’ll pour your resources into? What platforms and tools to purchase? Where to augment your staff and what trade shows Continue reading →

B2B or B2C? It Shouldn’t Matter in Aerospace and Aviation Marketing

Posted On 17 Oct 2018
In Digital Media, News

In marketing, we typically lump companies into one of two buckets: B2C (business to consumer) or B2B (business to business). It’s supposed to help us better frame our messaging — to better reach the end-buyer and be more relatable, more valuable and, ideally, more successful. But when Continue reading →

5 Steps to Revitalizing (and Re-launching) an Old Brand

Posted On 24 Jul 2018
In Brand Positioning, branding, Digital Media, News

There comes a time in any brand’s story when it’s time for a change – time to kick things up a notch and remind everyone that you’re there and you’re special. But breathing new life into an old brand is easier than said than done, especially Continue reading →

How Aerospace Brands Can Stay Relevant in Changing Times

Posted On 15 Jun 2018
In Aerospace Marketing, branding, Digital Media, Marketing, News

Thanks to technology, consumers are in more control than ever. They can research and compare brands in an instant, price-shop with just a few clicks and make a purchase even faster. And as this control grows, brands get lost in the shuffle. They’re easily cast aside. Overpowered Continue reading →

Top-down or bottom-up: Which branding strategy is right for you?

Posted On 8 May 2018
In Aerospace Marketing, Aviation, branding, Digital Media, News

For large aerospace and aviation organizations, there are two options when it comes to branding: You can brand from the top down or from the bottom up. Each option comes with its unique pros and cons, and the best choice really depends on what the company’s Continue reading →

Think YouTube’s Only for B2C? Think Again, Aviation Brands

Posted On 30 Apr 2018
In Aviation, Digital Media, News

Full of makeup tutorials, video game reviews and cat videos, it’s easy to think that YouTube is a platform best reserved for teens and tweens. But while that demo may account for a fair share of YouTube’s audience, they’re not alone. In fact, users 35 and Continue reading →

3 Ways to Keep Your Marketing Agile

Posted On 23 Apr 2018
In Digital Media, Marketing, News

The aviation sector is a fast-paced one, with new technologies and innovations cropping up daily. Add in the constantly changing digital landscape, and it can often be hard to keep your marketing efforts relevant. Are you using the right platforms? Are you speaking the right lingo? Continue reading →

Does Your Aerospace Brand’s Website Speak to Millennials?

Posted On 4 Apr 2018
In Aerospace Marketing, Digital Media, News

Millennials aren’t kids anymore. They make up the bulk of the U.S. workforce, and likely the majority of your clients as well. As such, it’s important you tailor your efforts to their needs, their style and their way of thinking. Pivot your marketing strategies to include more Continue reading →

Are You Making These Dangerous Aviation Branding Mistakes?

Posted On 26 Mar 2018
In Aviation, Brand Positioning, branding, Digital Media, News

It doesn’t matter how big your company is or how many products you’ve sold. In aviation branding, even the smallest mistakes can cost you. We’ve seen it ourselves. Want to make sure an aviation branding mishap doesn’t throw your company off course? Here are the biggest mistakes Continue reading →

What Journalists Want: How to Up Your Aerospace PR Game & Get More Traction

Posted On 20 Mar 2018
In Aerospace Marketing, Public Relations

Journalists are the gatekeepers for us PR folk. They have the power over which press releases make the news, what latest developments see a wider audience and which of your competitors get valuable print real estate. As such, cultivating great relationships with them is crucial – Continue reading →

The 5 Habits of Effective Aviation Brands

Posted On 15 Mar 2018
In Aviation, Digital Media, Marketing, News

There are standout brands in every industry. And it’s those brands that keep everyone else on their toes – constantly working to improve, get better and outdo the competition and reach more customers. But what is it that makes a brand stand out from the pack? Continue reading →

The Biggest Aerospace PR Mistakes You Can Make

Posted On 6 Mar 2018
In Aerospace Marketing, Digital Media, Marketing, News, Public Relations

It’s been more than two decades since we started in the aerospace PR and marketing business. And in that time? We’ve seen our fair share of successes and failures. The majority of those failures happened in the digital age – when social media, websites and texting Continue reading →