Your competition understands the importance of aviation SEO (search engine optimization). If your aviation or aerospace marketing team isn’t using SEO best practices, your marketing efforts are not reaching their full potential.
Aviation & SEO: A Marketing Match That Defies Gravity
Why do SEO methods matter in the aviation industry? If potential customers cannot find your company through a simple search, your company is missing out on sales.
This is because over 90 percent of customers use search engines to find the products they want and need. With an emphasis on technology and advancement in the aviation industry, many aviation companies and customers remain curious about new offerings from both established and emerging companies alike.
And while the aviation and aerospace industries heavily rely on brand reputation, most consumers do not rely on word-of-mouth alone. Customers also turn to search results for answers and to learn about a company’s values, reputation, and differentiation. They gain this insight from a company’s website – and reviews. If your company doesn’t appear on the first page of results, there’s a good chance these customers will order elsewhere.
Paid & Organic Traffic
- About 35 percent of all commerce traffic to websites comes from Google.
- 60 percent of Google traffic uses organic search results to find what they are looking for.
- The other 40 percent choose to purchase from an eCommerce site advertised via Google paid ads.
What does this mean to you?
About 35 percent of people shopping will find the product or service they’re looking for from Google search results. Almost none of these shoppers scroll past the third search result. Therefore, if you’re not ranking near the top of Google’s search engine results, you might as well be advertising in outer space.
Google suggests websites based on their search engine algorithms. These algorithms match the most relevant websites with the search terms. This is where SEO is worth its weight in Google gold. Using SEO best practices can propel your site’s ranking.
Not sure where to begin? Using marketing aviation consultancy services for SEO can get your company results sooner and help you navigate how to improve your SEO long-term.
SEO Best Practices for Aviation Businesses
From written content to code, aviation SEO is no simple undertaking.
When deciding on a marketing agency or SEO aviation consultancy firm, you will find different approaches and philosophies behind SEO strategy. Making things more complicated, search engines keep their algorithm criteria top secret. Google, Yahoo, Bing, and other search engines are also constantly updating and improving their algorithms to refine results.
Knowing how to navigate the ins and outs of aviation SEO takes expertise and experience. Luckily, SEO best practices are built on the same foundational principles.
These SEO best practice principles encompass your entire website:
- Visitor Engagement: Search engines track how long a visitor stays on your website, what pages they visit, how far down they scroll, and what elements they interact with. They also note when a user immediately back out of your page–this tells the search engine the information on the page was not relevant or useful to the user.Some of the easiest ways to boost reader and visitor engagement include:• Providing valuable written and visual content
• Blogs
• Guides
• Infographics
• Photos
• Graphs
• Content creation that is relevant to your audience
• Creating content that allows easy access to answers
• Using formatting to highlight important information - Accurate Metadata with Keyword Integration: Metadata (or meta tags) tells a search engine what’s on a webpage and what they should display under a search result. When your metadata includes keywords that are accurate, relevant, and smoothly integrated, search engines place you higher in rankings.
- Keyword Targeting: Search engines use web crawlers to scan over websites for keywords and relevant search terms. When you place keywords in strategic locations, the search engine is more likely to suggest your site.
- Other SEO factors include page loading time, mobile compatibility, inbound links and outbound links, and credibility. Search engines also note shares and mentions via social media.
Marketing Consultancy Services: Make the Most of Aviation SEO
Help potential customers discover your brand with SEO aviation and aerospace marketing strategies. Haley Brand Aerospace Agency has helped companies improve their search engine ranking with search engine marketing using organic and paid search strategies. We use analytics to get results. Don’t get lost in the abyss of search results. Improve your SEO rankings by contacting us today.
Creating an Aerospace Brand Style Guide
Creating a cohesive brand identity through a style guide includes establishing these brand elements:
- A logo
- Key colors
- Typography or fonts
- Key descriptors
- Target audience
- Values
- The voice of your company (what would your business sound like if it were a person?)
This may sound simple, but it can be a huge undertaking. It can be especially difficult to stand out in the global aerospace market, so spending adequate time at this step in your branding is essential. Understanding your brand position (how your company is perceived when compared to competitors) is a must.
