AccuCut is an international producer of educational roller die-cutting products, and the original curriculum-based die cutting company. They advance learning through hands-on curriculum tools.
DELIVERABLES
Strategy & Positioning
Branding
Naming & Verbal Branding
Print Design
Package Design
Media Buying
Advertising
THE SITUATION
THE CHALLENGE
AccuCut’s 1990’s brand needed revitalization in a competitive marketplace. The competition’s messaging and look was much more current and relevant.
THE RESULTS
AccuCut brought in Haley Brand Aerospace Agency to relaunch the brand through naming, packing design, advertising, and trade show development.
We began with research and learned the business in-depth. This allowed Haley to make the best recommendations for AccuCut. This included developing a new logo, product packaging, product naming, advertising, and trade show environments. They were pleased with the high-performing results.
“Through extensive brand strategy, Haley Brand lifted our brand to new heights of success in the global marketplace.”
Chief Executive Officer
ACCUCUT
