AERIA Luxury Interiors

It’s not often a branding agency gets to start with a blank slate and build a business from the ground up, but that’s exactly what happened when ST Aerospace hired Haley Brand Aerospace Agency to help create and support its newest business venture.

Headquartered in Singapore, ST Aerospace is a global company with more than 7,000 employees and a customer base that includes the world’s most advanced military forces, major airlines, and leading freight carriers. They envisioned a new company that specialized in luxury airplane interiors for VIP completions and refurbishment – in particular, Boeing and Airbus airframes, So ST Aerospace invested in property and hangar space in San Antonio, Texas.

With a major industry tradeshow just three months away, ST Aerospace needed to develop its newest brand extremely fast. Unfortunately, ST executives knew they just didn’t have the bandwidth or staff to do it alone.

They needed help, so they tapped the aviation experts at Haley Brand Aerospace Agency to take charge and get the job done.

Creating a compelling brand story starts with a thorough understanding of the business and its niche, so Haley Brand Aerospace Agency’s experts dove deep into the industry, learning everything about the ultra-competitive market of plane-flipping – taking “green” planes and transitioning them into luxe, in-demand aircraft for the world’s elite buyers.

With tight deadlines, Haley delivered a wide array of services for the newly minted AERIA Luxury Interiors, including:

• Brand strategy, positioning, and voice
• Naming and verbal branding
• Identity and design
• Digital strategy
• Media buying strategy and global negotiations for placement
• Trade show graphic design

Haley named and branded the new company AERIA Luxury Interiors within one month, giving it the tagline “The Luxury of Experience.” Though AERIA was technically a new company, this tagline communicated well the years of experience and strong reputations its creators boasted, as well as the organization’s goal of offering luxury and elegance to its clients.

Haley’s successful media buying strategy brought international attention to AERIA. The high-end look of all deliverables impressed the entire ST Aerospace team from the start. As an organization that would deliver only the best in VIP completions, the AERIA team wanted a first-class experience in every aspect of its branding and marketing strategies. That’s just what Haley Brand Aerospace Agency delivered.

After just three short months, AERIA went from empty hangars and a bright idea to a fully branded, tradeshow-ready organization poised for success – and Haley made it happen. To this day, Haley continues to support AERIA and all its ambitions in this specialized aviation market.