Avalex Technologies is a leading engineering, design and manufacturing company of rugged avionics and electronics for defense, law enforcement, search and rescue and commercial operators, both in the United States and globally.
This company was founded in the early 1990s, but, as the CEO put it, “Nobody knows who we are or anything about our products—people believe we just make video displays.” Their innovative technology is a game-changer for the aerospace industry, but their story needed amplification.
DELIVERABLES
Research
Strategy
Branding
Campaigns
Advertising
Social Media
Content Strategy & Creation
Digital Design
Public Relations
Search Engine Optimization
THE SITUATION
THE CHALLENGE
Part of the problem was an outdated, poorly written website, little-to-no advertising, and no keywords showing up in Google search. People were looking for these kinds of systems, but finding only competitors online.
They brought Haley Brand Aerospace Agency onboard to meet these challenges.
THE RESULTS
Over the course of one year, Haley Brand Aerospace Agency totally revamped Avalex’s online presence, hugely exceeding the CEO’s expectations, who told us initially, “I’d be thrilled with one keyword.”
Haley also did extensive industry research, brand strategy, campaign conceptual development, and verbal identity, including the tagline “Innovation on Display.” The chosen concept was “Sophisticated Simplicity.”
We saw big results in our strategic media buys, targeted email campaigns, new blog posts, webpage rewrites, Google Ads, and social media posts. For example, the website saw a 375% increase in users and a 350% percent increase in pageviews, year-over-year.
“Haley worked hard to create a better social media and search presence for our company. Many of our keywords were buried in Google and now they are ranking higher. That’s a great result.”
President
AVALEX
