Case Study

GeneSys Aerosystems


Content Strategy & Creation
Content Development
Social Media
Social Media
Search Engine Optimization
Public Relations
Public Relations


Texas-based Genesys Aerosystems pioneered the world’s first FAA-certified 3D Synthetic Vision EFIS and GPS/WAAS navigator and has shipped 40,000 autopilot systems over the last 35 years.

They bring together the talents of S-TEC Corporation and other leading avionics organizations.


With big customers like AgustaWestland, Airbus Military, Bell Helicopter, and Grob Aircraft, Genesys couldn’t rest on its laurels. Its leadership sought Haley Brand Aerospace Agency’s expertise in perfecting its branding, positioning, and messaging within the marketplace.


After conducting international research, we devised the tagline, “Precise performance. Proven experience. Personalized attention.” The tagline – which effectively and concisely explains Genesys’ unique value proposition – is still in use to this day.

With a new identity to live up to, the existing Genesys advertisements just weren’t doing the trick. The messaging was weak, and their stark, all-white designs did little to attract or inform potential buyers. Our expert copywriters crafted more concise, high-impact messaging, while our design team overhauled layouts, graphics, and color schemes to deliver a final product that would both stand out and catch the eye. Once placed in high-circulation industry publications, the ads were an instant success.

Haley also took over Genesys’ three social media channels and saw excellent results in engagement and page follows. Additionally, our public relations efforts increased the company’s image and presence in the marketplace, a big win with lasting benefits.

“Haley Aerospace helped us build brand identity and positioning when we really needed it. With a new ad campaign, social media, and press coverage, they brought so much attention to our company and amplified our brand. They also helped our keywords show up much higher in Google search. We are impressed with the results!”

Director Sales and Marketing