Case Study

TenCate Advanced Composites

DELIVERABLES

Web + Digital
SEO
Search Engine Optimization (SEO)
Social Media
Social Media
Content Strategy & Creation
Content Development

THE SITUATION

TenCate Advanced Composites, now Toray, is a leading supplier to the aerospace industry, providing advanced thermoset and thermoplastic composite materials for the production of lightweight structures for the latest generation of commercial, general aviation, military, and unmanned aircraft. They are also the leading supplier of composite materials to the satellite, space exploration, and launch industries in the Western world.

Haley Brand Aerospace started working with TenCate in August 2016, focusing on improvement to their search engine optimization (SEO). Poor Google rankings and showing compared to competitors were frustrating leadership, who brought us in to lead the effort to improve their search results.

THE CHALLENGE

Despite being a well-regarded company, TenCate’s SEO results were barely making a blip on Google. Their business divisions of aerospace, space, automotive, consumer, industrial, and composite tooling needed major help.

THE RESULTS

Fourteen months of hard work resulted in resounding success for the TenCate website’s SEO results, both before and after its migration to a new platform with a new look. TenCate called the Haley Brand Aerospace SEO campaign for TenCate Advanced Composites a “resounding success.”

“We came to Haley Brand Aerospace frustrated by our organic search positions and website performance. Over the course of 14 months, they delivered better-than-expected results, getting many of our keywords on page one and strategically rewriting much of our website. It was a beneficial business relationship.”

Director of Product Marketing
TENCATE ADVANCED COMPOSITES