Triumph Group was growing quickly. As a global leader in overhauling and supplying aerospace systems, the organization was often acquiring new companies all over the world. By the time Triumph executives engaged Haley Brand Aerospace Agency, it consisted of 47 companies – all of which had a different specialty, focus, and product offerings.
DELIVERABLES
Strategy
Branding
Campaigns
Environments
Advertising
THE SITUATION
THE CHALLENGE
Though the many acquisitions allowed Triumph a broader reach and a bigger audience, they also posed a problem when it came to branding: How could 47 different companies every “feel” like one to the customer? Realizing the difficulty in creating a consistent brand with all the constant change, Triumph Group brought in known branding experts Haley Brand Aerospace Agency.
THE RESULTS
Haley Brand set out to create a brand umbrella for Triumph Group – a single, overarching message, voice, and purpose that could apply across any and all organizations under the Triumph name. We also developed a new logo, brand guidelines, and advertising strategy. This all opened for exciting new advertising and marketing opportunities. Haley Brand spearheaded ad campaigns, branding tradeshow booths, and digital ads. The client was thrilled with the results in all areas.
“I have worked with Haley Brand Intelligence for over twelve years and their commitment to helping develop vision and brand strategy is unparalleled. I would recommend Haley Brand Intelligence to anyone seeking to brand his or her company and gain a competitive advantage in the marketplace.”
SVP Accessories Operations and Component/Engineering Sales
TRUIMPH GROUP
