A Roadmap to Creating Compelling Aviation Branding

One of the biggest misconceptions in B2B aviation advertising is that branding doesn’t matter. This myth is far removed from reality. Your brand is how you set yourself apart from your competitors while capturing sales.

Branding is your aviation company’s beginning, middle, and never-ending key to success
Aviation brand building through inbound and outbound advertising is more than just creating attention-worthy ads.

However, creating compelling branding in the aviation industry can be difficult – how many companies out there use a repetitive slogan and aircraft imagery, after all? The answer is “too many.” However, with the right strategy, you can use this advertising white noise to differentiate your brand.

How can you set yourself apart with a high-flying brand story that is enacted in your aviation branding message? We’re here to help. Haley Brand Aerospace Agency has assisted countless aviation companies in meeting and exceeding their sales goal through dynamic, compelling, and consistent brand efforts. This roadmap will walk you through how to obtain the best results through your branding efforts.

The Journey from “Bland, Boring, & Brandless” to a Brand-Building Strategy for Your Aviation Business

Step 1: Schedule an Aviation Branding Consultation

Many companies make the mistake of not consulting with an aviation marketing company early on. This can be a costly misstep that leads to a laborious and expensive rebranding campaign.

The reality is you know your products or services best. However, a marketing company like Haley Brand Aerospace Agency knows how to build brands. Without starting off on the right trajectory with the guidance of a proven branding agency, you may find yourself in a failure-to-launch situation.

How can an aviation branding expert save you money?

• Perfect your brand story and brand strategy from the get-go
• See your company through fresh eyes to hone in on your brand’s differentiators
• Build your brand reputation and audience trust easier
• Gain access to an entire agency’s worth of marketing professionals
• Shorten the path to profitability by increasing sales sooner

 

Step 2: Decide on How to Use Your Branding Budget

Investing in aviation branding is a sound way to use your marketing budget. Decide how to allocate your budget to make the most of your branding needs. By using a full-service marketing agency like Haley Brand, you can tailor your contract to fit your needs as your company grows.

Still developing your website? Our team can optimize your website to capture more sales with dynamic UI and UX while integrating your brand identity throughout your website and sales funnel.

For established companies, Haley Brand can audit your existing website, social media accounts, and even your packaging to ensure they’re consistent with your brand message.

 

Step 3: Define or Refine Your Brand with a Brand Story

There are thousands of businesses in the aviation space. Your brand story is what sets you apart from the others by establishing a narrative about your company’s beginnings and how this narrative continues to motivate your company’s mission. Elements of your brand story will appear throughout all aspects of your marketing.

Your brand story is pivotal to marketing success. It’s the foundation for an effective and innovative marketing strategy. Learn more about brand storytelling.

 

Step 4: Put Your Brand Story into Action with Better Branding

Once you’ve finalized your brand story, you want to put your story into action. Branding across all channels ensures your company’s perceived image fits your brand story, no matter where a customer comes in contact with your brand. This increases brand awareness and begins establishing your brand’s reputation. Over time, consistency in your branding builds trust and increases conversational rates and customer loyalty.

Branding elements that embody your brand story should be consistent throughout your:

• Website, including your about page and mission
• The visual aesthetic and voice of social media accounts
• Email marketing and other email correspondence
• Packaging and instruction manuals
• Workspaces (both physical and digital)

 

Step 5: Analyze Your Data & Keep Your Flightpath Open

Once you’ve deployed your brand strategy, your work isn’t over. Now it’s time to analyze the effectiveness of your efforts. Lean into those that work best and adjust those that need to be finetuned.

Do not get complacent. As we’ve seen several times, the aviation industry does not subsist on constants. Things change – and your brand must respond to these changes to consistently maximize revenue.