When Atlantic Aviation approached Haley Brand Aerospace Agency years ago, its executives had an idea of what they wanted for their company: to find their voice in the marketplace and position themselves to grow quickly. They were ready to think big and we were the agency to make it happen.
DELIVERABLES
Research
Strategy
Branding
Campaigns
Advertising
Social Media
Content Strategy & Creation
Digital Design
Collateral
Public Relations
Search Engine Optimization
THE SITUATION
THE CHALLENGE
In a competitive and crowded marketplace, Atlantic Aviation needed expert branding, positioning, and messaging, to establish themselves as the foremost FBO chain in the United States.
That meant they needed multiple fully integrated campaigns that bridged digital, print, and media efforts. These had to create a single, comprehensive strategy that reached customers from all angles. We were up to the challenge.
THE RESULTS
To start our work with Atlantic Aviation, we rebranded created integrated advertising campaigns. Examples include, “Experience the Atlantic Attitude,” “Everything you love about Atlantic, virtually everywhere you go,” “Absolutely Atlantic” and “High Above. Far Beyond.” Their executives were thrilled and the company still uses our “Absolutely Atlantic” tagline to this day.
As part of our fully integrated efforts, we had a hand in the company’s digital presence from the very beginning. This included website design, web copy creation, social media management, SEO, and email marketing. We worked to ensure Atlantic’s branding and messaging was consistent across all digital touchpoints and devices.
As Atlantic Aviation continues to expand, Haley Brand Aerospace Agency guided the way in regards to branding and marketing. We created trade show booths, brochures, fuel truck designs, and more. This ensured all customers – no matter which FBO or expo they visit – fully grasped the brand, services, and personal attention the company had to offer.
Thanks to Haley’s efforts and the subsequent expansion of the organization’s FBO network, Atlantic Aviation has been able to serve travelers at many of the most popular destinations in the United States.
We worked closely with key stakeholders in the company for its 2017 campaign, “High Above. Far Beyond.” This publicly held company is now one of the premier aviation brand and fixed-based operators in the nation.
“The thing that strikes me the most about Haley Brand is the level of professionalism all the while maintaining a friendly, fun relationship that you know is so important to me. The work with ads, website, public relations assistance, etc., has improved the look and feel of our brand. In my mind that translates into dollars to the top line. Thanks for all you do for Atlantic!”
Vice President Sales and Marketing
ATLANTIC AVIATION
