Millennials aren’t kids anymore. They make up the bulk of the U.S. workforce, and likely the majority of your clients as well.
As such, it’s important you tailor your efforts to their needs, their style and their way of thinking.
Pivot your marketing strategies to include more SEO and social media, use PR to tout the values and social causes you believe in, and most importantly, revamp your website to fall in line with their tech-savvy expectations.
Because many Millennials are digital natives, growing up with a phone in one hand and a laptop in the other. That last one is the most crucial. To a Millennial, your web presence is the only marketing tool that matters – and if it’s not up to snuff, they’ll look elsewhere to find what they need.
Not sure where to start in revamping your aerospace website to speak to Millennials? Here’s how to do it:
- Make sure it’s mobile-friendly. This doesn’t just mean it merely functions on a mobile phone, with a bare-bones menu and a few paragraphs of copy. It needs to offer the full scope of your web experience, only on a small touchscreen phone or portable tablet. Keep in mind: About a third of all Millennial internet usage is on mobile devices. If your site’s not mobile-friendly, you’re losing a huge chunk of potential customers every day.
- Localize your SEO. Optimizing for a few general keywords isn’t enough to reach Millennials through search engines. They’re a savvy bunch, and they know how to craft a search to find exactly what they need in a matter of seconds. If you’re not optimizing specifically enough, you won’t even show up on their radar (but your competitors might).
- Add a blog to your site – Millennials love blogs, subscribing to them, sharing them on social media, and putting their tips and tricks into action. Blogs can also help enhance your SEO efforts, meaning you’ve got an added shot at showing up in search results when those tech-savvy customers come calling.
In the end, a smooth, seamless online experience is what Millennials are looking for, no matter what device they’re using or from where they’re accessing your site. Make sure they’re getting just that, and you’ll be one step closer to winning them over – and their potential business.
Want help getting your aerospace brand’s website in line with Millennial expectations? We can help. Get in touch with Haley Aerospace Marketing today.