DynCorp International

DynCorp International’s Aviation provides a complete range of aviation maintenance, sustainment, logistics, flight operations, and training to government and commercial clients worldwide. This Virginia-based corporation is the single largest aviation services provider for the U.S. Army, U.S. Navy, and the U.S. Coast Guard.

DynCorp International’s Aviation tapped Haley Brand Aerospace Agency to transform its brand and better position it for success within the crowded marketplace.

Haley Brand Aerospace Agency was challenged to define and develop DynCorp Aviation’s brand to an international market in a cohesive manner. Their position in the marketplace was not clear to their global group of customers and we knew how to make that happen.

Through painstaking research, interviews with existing customers, and our team’s deep market knowledge, we devised the “Worldwide solutions. World-wise experience.” tagline the organization has come to be known for. We also created a new brand story, headlines, and collateral for the company.

To increase awareness of DynCorp International’s Aviation new identity, we created new brochures, one-sheets, and printed collateral for use in sales, marketing, and trade show efforts. Much of this collateral is still in use to this day.