Case Study

NSL Aerospace

THE SITUATION

NSL Aerospace has been a supplier of sealants for aircraft along with adhesives for the aerospace industry for over 30 years. They distribute products and offer add-ons such as custom packaging, fast turnaround, and just-in-time delivery.

After three decades in business, NSL Aerospace’s offerings evolved and broadened. They were one of the first to develop a line of Parts Manufacturer Approval (PMA) sealants for the aviation industry and received FAA approval to bring them to market in 2008.

Despite expanding their products and offerings, NSL Aerospace’s web presence did not increase with the company’s new value-added propositions.

THE CHALLENGE

NSL Aerospace was not experiencing the volume of web traffic or conversions they wanted. Their website and market presence did not reflect their unique product offerings and services. The organization struggled to convey its differentiated services as well as boost its search engine ranking. Customers seeking NSL’s services were often unable to discover them by searching online.

As a niche product with unique and technical search terms, NSL Aerospace brought Haley Brand Aerospace Agency on board in 2020, just before the pandemic. They requested a website overhaul that highlighted their value-added services and made their website more discoverable by search engines, as well as social media improvements. We also ran a pay-per-click GoogleAds campaign.

THE RESULTS

NSL Aerospace’s marketing copy was outdated, disorganized, and no longer represented the organization’s impressive attributes. To make NSL Aerospace’s website and social media more relevant and discoverable, Haley Brand updated their web content to improve search engine ranking and NSL Aerospace’s social media accounts.

Haley Brand’s experts developed a campaign that included over 400 keywords and more than 18,000 optimization changes. Haley Brand’s search engine optimization (SEO) campaign had impressive results in one year:

IMPRESSIONS

Increased by 76%

USERS

Increased by 88%

SESSIONS

Increased by 104%

CLICKS

Increased by 21%

PAGEVIEWS

Increased by 6%

Additionally, year-over-year, we increased traffic to the site from Google Ads over 2,000%!

After 14 months, our Google Ads results were impressive:

IMPRESSIONS

2,155,853

CLICKS

66,301

CONVERSIONS

Over 150

With an updated website, ads, and social media accounts, as well as relevant advertising, NSL Aerospace is seeing the kind of results they deserve as leaders in the aerospace sealant and adhesives industry.

YEAR-OVER-YEAR RESULTS

  • 250% increase in conversions
  • 1,623% increase in clicks
  • Over 18,000 optimization changes across 17 campaigns

With an updated website, ads, and social media accounts, as well as relevant advertising, NSL Aerospace is seeing the kind of results they deserve as leaders in the aerospace sealant and adhesives industry.

“We signed with Haley Brand just before the COVID-19 pandemic began, and because of their combined experience, success, and talent, we felt confident doubling down and expanding our marketing efforts despite facing one of the most challenging situations we’ve been in during our 31 years of business. The team is professional, communicative, and a joy to work with. It has felt like a true partnership, and the results have been fantastic.”

Strategic Marketing Manager
NSL AEROSPACE