In an industry as ever-developing as aerospace, why is it most advertisers seem fit to keep the status quo? Sure, the magazine you’ve bought space in for the last decade will give you some visibility, but will it put you in front of the very clients you’re hoping to reach, right at the time they’re looking to buy?
Probably not.
The truth is traditional aerospace advertising methods just don’t do it anymore, at least on their own. For many brands, it takes the right mix of ad placements across all platforms – online, in print, in the media and even on social sites – to really make an impact on the bottom line. And the reason for that is simple: Your customers are evolving.
The Times They are A-changing
Though you may still be making the same products for the same airplanes your company made 30 years ago, the people actually purchasing from you have come and gone, and with them, their old-school ways have left as well. Their replacements are researching products online. They’re reading reviews on Google. They’re checking your Facebook page and Twitter account to gauge customer interest. They’re flipping through Instagram to see your products in action.
And that’s a good thing.
While it may be hard to adjust to new advertising mediums, the reality is sites like Google, Facebook, Twitter and even Instagram offer you a much more direct way to reach your target audience. You can tailor your campaigns with detailed demographic data, filtering out certain age groups, genders, geographic locations or even interests.
In the end, drilling this deep may mean fewer eyes on your ads than with a traditional ad buy, but those eyes were all from qualified, ready-to-buy customers in your exact target market. And isn’t that the whole point of advertising in the first place?
Many online advertising methods even let you add in advanced features like lead capturing forms, videos, photo galleries and products for purchase. These tools allow you to not just boost visibility with your ad, but actually, physically get something in return for it – something old-school methods just can touch.
Tired of the Status Quo?
Are you tired of the aerospace advertising status quo – and the mediocre returns that come along with it? Let Haley Aerospace diversify your strategy and put your brand in front of more valuable, qualified leads. Contact us today to get started.
