So-called “keywords” play a big role in SEO strategy — and sure, they can bring in leads and customers by helping people find your website.
But traditionally used, they’re just not enough to get you the business you want.
The Problem with Certain Keywords
In an overcrowded place like the web, packing your aerobrand website with keyword phrases like “best autopilot device” or “top aviation company” might seem like a good idea. But this strategy often serves up disappointing results.
Think about how many other brands are trying to rank for those common keyword phrases. Then ask yourself, how many of the users searching for those terms are actually looking for your specific products and services?
Probably only a small fraction, right?
Here’s a crazy thought: instead of labeling your aerobrand with broad terms and phrases that might bring in qualified leads, why not include ones that will only bring them in?
I’m talking about brand-specific, nitty-gritty, deep-dive terms — things like “HeliSAS” (perfect for our friends over at Genesys Aerosystems) or “aerial luxury” (a great phrase for AERIA Luxury Interiors).
These are simple, succinct words and phrases that push users directly to what they’re looking for. Ultimately, that means a higher chance of a real conversion or sale and a much more effective use of time, energy and resources, marketing-wise.
What’s Your Word?
Do you have one of these words or phrases you could include, rather than just relying on big-bucket keywords?
Here at Haley Aerospace, our word is aerobrand. It’s a term that works two-fold for us: one, it speaks to our clientele, aerospace and aviation brands. Two, it explains our services, aerospace branding and marketing.
Once you’ve determined your word, you need to own it. Use it in marketing materials, in blogs and on social media. Work it into your tagline, motto and even email signature. Be known for something uniquely you — something other companies can’t touch and something your future customers will seek out specifically from your brand.
Need help determining a unique search term for your aerobrand? Let us help. Contact Haley Aerospace Marketing today.