If you’re a true success story, long-term, loyal customers are your bread and butter.
Sure, new, one-time sales are great for cash flow, but they don’t make a thriving, future-proof business.
The key to that lies in loyalty.
Why Does Loyalty Matter?
In a high-dollar industry like aerospace, loyalty makes all the difference. Just one loyal customer could mean billions of dollars in sales – year after year after year.
It’s the gift that just keeps giving.
Loyal customers buy from you again and again, and even better, they’re more willing to increase their orders, try out the latest products, and refer you throughout their network. That means even more sales in the long run.
Unfortunately, like Rome, customer loyalty isn’t built in a day – especially when those customers have big money on the line. Do you need help building loyalty among your aerospace brand’s customers? These tips can help:
- Make them feel something. According to a study by Facebook, “loyalty is thriving and rooted in emotion.” Loyal customers need to feel like you’re doing more than just going through the motions. They need to feel valued, and they need to feel heard. As the study states, loyal customers “prioritize more emotive and experiential qualities, like trust and service.”
- Do more. On that same note, always make it a point to overdeliver. Doing the bare minimum isn’t an option if you want long-term business. Why? Because there’s always a competitor out there who will do more, be more, and deliver more – and your customers aren’t afraid to go out there and find them.
- Think holistically. Go beyond just optimizing your sales and conversion processes, but look at the bigger customer lifecycle. Make sure they get an A-plus experience every step of the way – especially after they’ve put down their hard-earned cash.
- Follow up and follow up again. You might have gotten the sale, but your work isn’t done just yet. Make it a point to check in with your customers, get feedback, and see if they need help. Show them that you want them to get the most from their purchase (and that they’re not just another notch on your belt.)
- Customize. Nothing makes a customer feel more unimportant that a cookie-cutter, one-size-fits-all email that isn’t even relevant. Be careful to customize your messaging as much as possible, and avoid automating every touchpoint of the experience. You want some human element in every communication you have.
It sounds like a lot of extra work, but it’s work that can directly translate to more sales, more profits, and more long-term business. Need help building customer loyalty for your aerospace brand? Reach out to Haley Aerospace today.