If you're new to being an aviation marketer, you'll quickly find that it's a unique beast.
Not only are we selling high-dollar parts, products and machines, we're also selling experiences. Doing all of these things take a powerful grasp on both our audience and the values and priorities that matter most to them.
Are you new to the aviation marketing world? Just want to brush up on your skills and make sure you're on the right track? Here are the biggest mistakes newbie aviation marketers make (and how to avoid them):
Not measuring an ... Read More