Technology, B2B, and aerospace brands all have something working against them: They feel unapproachable. Maybe it’s the confusing jargon or the big money involved, or maybe it’s just that customers don’t feel very connected to these brands. Either way, it’s a problem.
Fortunately, it’s one that great storytelling can solve.
How Can Storytelling Help?
Storytelling has a way of humanizing brands – even those you don’t have much in common with. It can make companies feel more approachable, relevant, and current, and it can s ... Read More