What’s in your advertising toolbox? If your aerospace or aviation company isn’t seeing the advertising results you want, you may need a few new tools in your repertoire. When you have a bulletproof marketing strategy that is streamlined, data-driven, and industry-proven, you will see the conversions and customer retention you want. This aerospace advertising and marketing guide will provide you with some tips and tricks we use at Haley Brand Aerospace Agency for advertising success.

Aerospace Advertising Methods

Digital Marketing vs. Traditional Advertising

Marketing comes in all shapes and sizes. However, all marketing forms often fall into the digital realm of advertising or more traditional avenues. Both can effectively solidify your company’s brand and secure conversions.

How to Create Compelling Aerospace Ads and Content

Advertisement has evolved over the past three decades, but the principles behind effective advertising often remain the same. No matter the presentation, you will see better results when you:

1. Create Consistency Across All Forms of Advertising

Consistency is comforting to people, especially when you’re in the aerospace and aviation industry. People want to know what to expect. This builds brand awareness and recognition. Then it builds trust.

To keep your branding consistent across all avenues of advertising, be sure to fully define your brand identity and brand storytelling. Then use elements of your brand throughout your:

• Website
• Traditional advertising campaigns
• Social media accounts
• Packaging
• Customer interactions

2. Differentiate Your Company from the Competition

Knowing what makes your company different is a powerful tool in the world of marketing. Understanding how you compare to your competition is often referred to as “brand position.” When you can articulate what makes your company different, it will leave an impact on your target audience.

3. Know Your Customer

Your messaging needs to hit home for your audience, both in tone and need. You are offering a solution to a problem. So, be sure you can convey your solution in terms your customer understands.

How can you be sure your audience is receptive to what you’re saying? It’s all about research and understanding the industry. This can help you develop a buyer persona. Not sure where to start? Consult an aerospace marketing agency like Haley Brand. We can analyze the data and your company to clearly define your customer demographic.

4. Keep Your Messaging Simple and Straightforward

As you sculpt your message, consider that your potential buyer isn’t as familiar with the details of your product—overloading them with information can become overwhelming. You’ve likely heard that you should focus your advertisements on your strongest selling point. In many ways this is true.

Consider each marketing campaign an opportunity to tell your audience in a straightforward manner how you have the solution to one issue in your aerospace market.

5. Make the Purchase Process Easy

Completing a sale should never feel like work on the customer-end. The more opportunities you give a customer to back out, the more likely they will. This is why UX and UI design are vital to higher conversions.