Oklahoma-based Ditch Witch designs and manufactures equipment to help utilities install underground pipes, cables, gas lines, wires, and fiber optics. In a crowded marketplace with lots of competition, they wanted to relaunch their brand and reignite sales. Leadership contacted Haley Brand to dig in and make it happen.
DELIVERABLES
Strategy
Branding
THE SITUATION
THE CHALLENGE
Haley Brand faced a tight deadline to make Ditch Witch’s goals happen. We thoroughly analyzed the market to see how we should position them and their new product line.
THE RESULTS
By drilling into the company’s core values and creating a comprehensive brand strategy, Haley Brand helped Ditch Witch recover its leadership position in the marketplace and launch its new product line – all in 90 days. Leadership was happy with our efforts and their success.
“Haley Brand identified all of the company’s core attributes and directed their turnaround plans through a comprehensive brand strategy program and new product launch campaign.”
Director of Marketing
DITCH WITCH
