Night Flight Concepts

With only a meager budget, the executives at Night Flight Concepts were looking for something small but mighty when it came to marketing. They wanted a strategy that could build brand recognition, bring in leads, and make the organization a real player in the night vision marketplace — and they wanted it fast.

Since expensive ad buys were out of the question, Haley Brand Aerospace’s experts decided on a more organic campaign to build up Night Flight Concept’s presence — one that would use low- and no-cost tools like social media, email newsletters, and website search engine optimization (SEO).

What resulted was huge increases in social media followers across multiple channels. Executives were thrilled to see a jump in open rates on the company’s email newsletters. Thanks to Haley Brand Aerospace’s SEO guidance, Night Flight’s website saw a 63-percent hike in website visits and a 44-percent increase in traffic from its top 10 keywords.

The success of these organic online efforts, coupled with expert press placements and the company’s new night vision training programs (a service few competitors offered at the time) quickly made Night Flight Concepts a true thought leader in its space. They became a recognized name in just a few short months, changing from small fry to big guy, and the industry titans took notice. NFC’s services and products are still being sold today.