Phoenix Construction

This Texas construction company started as a mom-and-pop organization with big dreams and a larger-than-life CEO. They specialize in industrial as well as oil-and-gas construction, and wanted to increase their presence and name recognition in commercial construction statewide. A few months into our contract, they also decided to launch a national presence. They needed help in almost every area of their business development as they took the big leap.

The company approached Haley Brand, asking for help with their brand story, which needed to change from a hometown hero success story to one of national prominence. What worked in their smaller market came across as unprofessional in a larger one, so we needed to help them get serious about branding and their marketing channels, as well as lead generation, media buying, social media, and advertising.

Haley Brand conducted extensive industry research, creating an overarching branding strategy, including brand positioning, brand story, a new tagline, and improved logo and visuals. Our role also included concept development and creative implementation across all touchpoints to drive brand awareness and lead generation. We took over all social media channels, Google Ads, as well as rewriting the website for better search engine optimization (SEO). All of this was designed to lead to better lead generation, brand awareness, and sales, and it worked.

Phoenix’s search results improved dramatically, as did the number and quality of visitors to the website, where we launched a blog. Through a smart social media strategy, Haley Brand increased almost every metric on Facebook, LinkedIn, Twitter, and Instagram – sometimes dramatically. Google Ads was another area of smashing success, which pleased leadership.