Now, more than ever, lead generation is vital for any aviation or aerospace company. Why? Every day, aviation and aerospace companies are contending with developing challenges and changes.
With a better understanding of current aviation and aerospace marketing trends and strategic planning, you can easily increase leads and boost conversions.
What Challenges Affect Aviation & Aerospace Lead Generation?
First, heightening competition as more and more new companies emerge has turned B2B lead generation into a flurry of email marketing campaigns that have become easier for potential customers to ignore.
Additionally, greater competition has dried the pool of organic leads for many aviation companies. In doing so, customer acquisitions have plummeted for many companies like yours.
The pandemic has also put additional strain on the industry. From supply chain issues to a temporary decrease in flight demand, many companies were forced to compete more fiercely for future customers.
Lead Generation Strategies for Marketing in Aviation
Don’t let a little turbulence in the aviation and aerospace sectors knock your business off course. Aerospace lead generation is the backbone to increasing conversion rates and revenue. As any experienced aviation marketing company will tell you, there are many tactics that work – and many that do not.
Here are 5 aerospace and aviation marketing inbound lead generation strategies that work:
1. Search Engine Marketing (SEM)
Unless you’re in a highly niche sector of aviation or aerospace, one of the most effective ways to increase leads is through Search Engine Marketing (SEM). SEM positions your company ahead of the competition through paid advertising on search engines.
When done correctly, SEM is a simple way to attract potential customers into your lead generation funnel beginning with top-of-funnel landing pages.
What’s a lead generation funnel? It’s a strategic system of web pages that guides a visitor through stages of information related to your business offering through to a sales page.
2. Search Engine Optimization (SEO)
SEO can seem quite complex. And often it is. However, when done with technical precision and creativity, SEO allows potential leads to find your business by boosting your organic traffic.
3. Expanding Digital Content
The pandemic has pushed many forms of outbound lead generations into obscurity. However, this has increased the adoption and demand for digital inbound lead generation. If your company has not gotten aboard with digital lead generation, you may find yourself left in the dust.
By increasing your aerospace media library or aviation digital presence, you can build value and industry reputation. This makes leads feel more comfortable with interacting with your brand.
What new forms of digital content get results?
- Online training & courses
- Webinars
- Case studies
- Guides & glossaries
- Forums
4. Understanding Your Audience Through A/B Testing
One question often arises in aviation B2B lead generation: “Whom am I marketing to?” Through A/B testing, you can find your answer. This works particularly well in email marketing. Through A/B testing, you can vary videos, testimonials, case studies, and images.
This results in a better understanding of your audience’s wants and needs and towards more effective lead generation campaigns.
5. Social Media is a Must
Over the past few years, the importance and effectiveness of social media have taken off. Through LinkedIn, Instagram, Facebook, and Twitter, potential leads can get a feel for your brand. Social media also presents greater opportunities for them to interact with your company and feel as if they’re ‘in the know.’
Become Leader in Aerospace and Aviation Lead Generation
Lead generation is more important than ever. Whether you’re looking for landing pages that get results or a better understanding of how to increase your digital resource library, you need an aviation marketing company with a track record for success. Haley Brand Aerospace Agency specializes in B2B brand building, lead generation, and digital marketing for companies like yours. Get in touch today for a free consultation.
