Every relationship is a two-way street, even the ones you pay for.
Just like your marriage, your friendships and your work clique, you get what you give in marketing, and the more you put into your partnership with your agency, the better results you’re going to get.
Now that doesn’t mean you need to do all the work – not by any stretch. It simply means there are some ways you can make your aerospace marketing agency’s job easier and more effective.
Because at the end of the day, YOU are the expert in your company. We rely on your input, your experience and your team as key resources in our strategies, and by working together, we can produce better results in the long term.
Enabling Your Agency’s Efficacy
If you’re paying for a marketing agency’s help, you want to get the most from it, right? The most results, the most sales and the most revenues?
Though a lot of an agency’s efficacy depends on their team, expertise and experience, you play a role too. And the better, more effective client you are, the better your agency can perform on your behalf.
Here’s what you can do as a client:
Be constructive – not destructive.
When your agency produces something that misses the mark, by all means tell them. But simply saying “no,” “that’s not it” or “I don’t like it” is not helping anyone. Be specific with your feedback and about what you like and don’t like. This is vital for your agency to land on deliverables you can approve and stand behind.
If your agency has a question, needs more information or wants feedback on a project, do your best to respond quickly and efficiently. Just like with your internal workflows, delays from one party can cause bottlenecks, slowing down the entire assembly line. Any holdup will push back how quickly you can receive your deliverables.
There’s no reason to beat around the bush with us. We want you to be happy with the services we provide and the projects we deliver, so be honest about what you do and don’t like. You won’t hurt our feelings – we promise.
As much as I wish we were, we marketers aren’t mind readers. Though we do have a certain knack for knowing what others want, we can’t predict exactly what our clients will or won’t like. So try to be as clear-cut as possible with each product brief, and set expectations early on, before work begins. This will prevent delays and ensure you’re happy with the deliverable the first time – not 10 revisions later.
At the end of the day, you hired an agency for a reason. We’re experts in our craft, and we’ve helped others in your place see success and achieve their goals. Trust in our expertise and experience, and rely on us when things get murky. We will always have your best interest at heart.
An A+ Client = A+ Results
Being a responsive, honest and constructive client allows your aerospace marketing agency to do the same. And that means better results for both parties in the long run. Want to learn more about using an agency to spearhead your marketing and branding efforts? Reach out today.