Your clients (and people around the world, for that matter) are experiencing hard times right now. They might be sick, juggling homeschool and remote work duties simultaneously, or even dealing with income cutbacks or other financial hardships.
So, making a big sales pitch? That’s probably not the most sensitive move in today’s environment.
What you can do, though, is stay top of mind while they weather the storm. Because while clients might not have the budget to buy from you today, they will someday. And when they do, you want to be the first brand they think of.
Content Is the Key
Your clients are on the web, consuming content more than ever these days. In fact, several studies show internet usage surged after self-isolation orders were put in place, and by a lot.
That’s more hours of checking email, reading articles, and scanning social media – all valuable opportunities to connect with clients and increase your visibility.
To leverage these opportunities, however, you first need content to fill those channels. That means:
● Social media posts they can interact with and share on their favorite platforms
● Videos they can learn from or be entertained by
● Blogs and newsletters they can read to stay abreast of industry changes, trends, and other helpful guidance
● Sponsored and syndicated articles in their favorite publications and trade magazines
● Webinars they can participate in to grow their skills and strengthen their businesses
● White papers they can download for deeper dives into complicated topics and pain points they’re dealing with
Just remember: When creating this content, be extra cognizant of what’s going on in the world around us. Exercise empathy, and write knowing that your readers may be stressed, overwhelmed, or even scared right now. Be sensitive to these circumstances, or even address them outright. Let your customers know you’re there to support them and ease their burden during these trying times.
We at Haley Brand Aerospace are deeply aware of how much the current health crisis has impacted the aviation industry, as well as the millions of people employed in it. If you or your business has been hurt due to the ongoing pandemic, please accept our sincerest sympathies, and know that we’re here to help when and if you need it.
Stay strong. We’ll get through this together.