Aerospace Media, Defense Media, Aerospace Branding Insights

B2B or B2C? It Shouldn’t Matter in Aerospace and Aviation Marketing

Posted On 17 Oct 2018
In Digital Media, News

In marketing, we typically lump companies into one of two buckets: B2C (business to consumer) or B2B (business to business). It’s supposed to help us better frame our messaging — to better reach the end-buyer and be more relatable, more valuable and, ideally, more successful. But when Continue reading →

5 Steps to Revitalizing (and Re-launching) an Old Brand

Posted On 24 Jul 2018
In Brand Positioning, branding, Digital Media, News

There comes a time in any brand’s story when it’s time for a change – time to kick things up a notch and remind everyone that you’re there and you’re special. But breathing new life into an old brand is easier than said than done, especially Continue reading →

How Aerospace Brands Can Stay Relevant in Changing Times

Posted On 15 Jun 2018
In Aerospace Marketing, branding, Digital Media, Marketing, News

Thanks to technology, consumers are in more control than ever. They can research and compare brands in an instant, price-shop with just a few clicks and make a purchase even faster. And as this control grows, brands get lost in the shuffle. They’re easily cast aside. Overpowered Continue reading →

Top-down or bottom-up: Which branding strategy is right for you?

Posted On 8 May 2018
In Aerospace Marketing, Aviation, branding, Digital Media, News

For large aerospace and aviation organizations, there are two options when it comes to branding: You can brand from the top down or from the bottom up. Each option comes with its unique pros and cons, and the best choice really depends on what the company’s Continue reading →

Think YouTube’s Only for B2C? Think Again, Aviation Brands

Posted On 30 Apr 2018
In Aviation, Digital Media, News

Full of makeup tutorials, video game reviews and cat videos, it’s easy to think that YouTube is a platform best reserved for teens and tweens. But while that demo may account for a fair share of YouTube’s audience, they’re not alone. In fact, users 35 and Continue reading →

3 Ways to Keep Your Marketing Agile

Posted On 23 Apr 2018
In Digital Media, Marketing, News

The aviation sector is a fast-paced one, with new technologies and innovations cropping up daily. Add in the constantly changing digital landscape, and it can often be hard to keep your marketing efforts relevant. Are you using the right platforms? Are you speaking the right lingo? Continue reading →

Does Your Aerospace Brand’s Website Speak to Millennials?

Posted On 4 Apr 2018
In Aerospace Marketing, Digital Media, News

Millennials aren’t kids anymore. They make up the bulk of the U.S. workforce, and likely the majority of your clients as well. As such, it’s important you tailor your efforts to their needs, their style and their way of thinking. Pivot your marketing strategies to include more Continue reading →

Are You Making These Dangerous Aviation Branding Mistakes?

Posted On 26 Mar 2018
In Aviation, Brand Positioning, branding, Digital Media, News

It doesn’t matter how big your company is or how many products you’ve sold. In aviation branding, even the smallest mistakes can cost you. We’ve seen it ourselves. Want to make sure an aviation branding mishap doesn’t throw your company off course? Here are the biggest mistakes Continue reading →

What Journalists Want: How to Up Your Aerospace PR Game & Get More Traction

Posted On 20 Mar 2018
In Aerospace Marketing, Public Relations

Journalists are the gatekeepers for us PR folk. They have the power over which press releases make the news, what latest developments see a wider audience and which of your competitors get valuable print real estate. As such, cultivating great relationships with them is crucial – Continue reading →

The Biggest Aerospace PR Mistakes You Can Make

Posted On 6 Mar 2018
In Aerospace Marketing, Digital Media, Marketing, News, Public Relations

It’s been more than two decades since we started in the aerospace PR and marketing business. And in that time? We’ve seen our fair share of successes and failures. The majority of those failures happened in the digital age – when social media, websites and texting Continue reading →

Are You Committing Any of the Online Reputation Deadly Sins?

Posted On 20 Feb 2018
In Aerospace Marketing, Brand Positioning, branding, Digital Media, News, Social Media

How well do you know your online reputation? How closely do you monitor it? If you're iffy on either question, you're likely killing your online reputation without even recognizing it. We've seen it time and time again with our aviation and aerospace clients. Maybe they ignore Continue reading →

Meet Ken Koester: Haley Aerospace’s Branding Design Extraordinaire

Posted On 23 Jan 2018
In Aerospace Marketing, Brand Positioning, branding, Design, Digital Media, News

It’s time for another behind-the-scenes peek at Haley Aerospace. Today, we’re sitting down with Ken Koester, senior design director and creative extraordinaire. He’s the talent behind much of the branding, advertising and marketing collateral we produce for our clients here at Haley, and he’s got Continue reading →

How to Get the Most From Your Aerospace Marketing Agency (And Be Their Star Client!)

Posted On 5 Dec 2017
In Aerospace Marketing, Digital Media, Marketing, News

Every relationship is a two-way street, even the ones you pay for. Just like your marriage, your friendships and your work clique, you get what you give in marketing, and the more you put into your partnership with your agency, the better results you’re going to Continue reading →

Does Your Logo Have $$ Value? A Lesson in Great Aerospace Branding

Posted On 28 Nov 2017
In Aerospace Marketing, branding, Digital Media, Marketing, News

We tend to create logos and then forget them. That’s likely why some long-standing aerospace brands still have the same logos and branding they did decades ago. They might not think we notice ... but we do. Like anything, design trends come and go. And when a logo Continue reading →

Aviation Marketing Tip No. 1: Do Your Research

Posted On 14 Nov 2017
In Aerospace Marketing, Aviation, Digital Media, Marketing, News

We’ve been at the aviation marketing game for a long time now, so it’s no surprise when people try to pick our brains once in a while. We’ll get questions like … What tips do you have? What are the best tools to use? What’s the key to success? And Continue reading →

Lead Generation for Aerospace Brands: Blending Marketing Automation With a Personal Touch

Posted On 6 Nov 2017
In Aerospace Marketing, Digital Media, Marketing, News

Marketing automation is a much talked-about fad in today’s digital world. Not only can it make generating and nurturing leads easier, but it can do it using fewer resources and, in the long run, likely fewer dollars too. Using the latest tech, marketers are now able Continue reading →

Old School, Meet New School: Today’s Aviation Marketing Takes a Mix of Both

Posted On 31 Oct 2017
In Advertising, Aviation

With the constant advent of new technologies and the ever-evolving social media space, it's easy for marketers to feel overwhelmed. What new tools and strategies are worth your limited resources? Your time? Your energy? Should you abandon your tried-and-true "old school" method and pour all your cash Continue reading →

LinkedIn: The Missing Link in Your Aerospace Marketing Campaigns

Posted On 17 Oct 2017
In Advertising, Aerospace Marketing, Digital Media, News

With million-dollar budgets on the line and world-changing projects in the works, most aerospace companies aren’t letting their bottom-tier employees make the decisions. Nope. In aerospace marketing, it’s all about reaching the higher-ups—the executives, directors, managers and even CEOs in charge of overall strategy. And with more than Continue reading →

Your 2018 Aerospace & Defense Media Plan: 5 Questions to Ask

Posted On 10 Oct 2017
In Aerospace Marketing, Aviation, Digital Media, News

It’s hard to believe, but 2017 is quickly coming to a close. You’ve attended all the trade shows. Closed all the deals. Met all your sales goals. And now, it’s time to look toward the future–to determine where you’ll focus your efforts, what you’ll spend your limited Continue reading →

The ABCs of Great Aerospace Brands

Posted On 3 Oct 2017
In Aerospace Marketing, Digital Media, News

What separates the good from the great? What makes one brand a smashing success and the other a mere blip on the radar? Most importantly, what can you do to ensure your company is the former, not the latter? Of course, there’s no set-in-stone recipe for success, Continue reading →

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