March 29, 2017
B2B Customers Need Connection, Too
With B2B marketing, it’s all too easy to fall into the numbers and acronyms trap.…
March 7, 2017
Building a Luxury Brand? Create Your ‘Tribe’
For luxury brands, the target customer is a minutely-drilled down avatar. It’s not just a…
February 21, 2017
For Customers, It’s All About the Journey
Having a great product or service is definitely crucial to a company’s success, but though…
February 7, 2017
Loyal Fans Carry the Brand
For a brand, the key to long-term, extended success is brand loyalty. By building up…
January 10, 2017
Find Your Customer Sweet Spot – and Make More Money
Thanks to the web and the ease with which virtually anyone can sell a product…
December 27, 2016
Letting Your Brand Lead the Way
Branding is more than just positioning your company in the marketplace. If you really drill…
December 13, 2016
The Importance of Employee Branding to B2B Success
Few business owners recognize this, but there are actually two facets of branding: There’s the…
November 15, 2016
6 Strategies to Make Your B2B Brand Stand Out From the Pack
Even for B2B brands, standing out from the competition is important. Sure, there may be…
November 1, 2016
Creating a Brand Strategy That Works for You
Every business owner wants to get their branding right. After all, it’s your branding that…
October 18, 2016
Mergers & Acquisitions: Branding’s Role in the Process
Mergers and acquisitions are a pretty common occurrence in the business world. Companies get bought…
October 4, 2016
Is Your Brand Positioned for Success? (Part 2)
Last time we connected, I talked about the importance of branding and presented a few…
September 20, 2016
Is Your Brand Positioned for Success? (Part 1)
When it comes to branding, the true key to success stems from your brand positioning…
September 6, 2016
5 Ways to Stop Brand Decline in Its Tracks
Every great brand has experienced a slump now and then. Maybe a new and trendsetting…
August 22, 2016
7 B2B Branding Mantras to Live By
Who better to learn from than those who came before us? Here at Haley Aerospace,…
August 9, 2016
5 Branding Mistakes That Turn Customers Away
Great branding can be a good way to attract customers, encourage them to buy and…
July 12, 2016
How to Make Your Brand Memorable
When you boil it down, the whole goal of branding is to make your company…
July 5, 2016
Why Thought Leadership Is Vital to Your B2B Brand
No matter what industry you’re in or what product or service you sell, you want…
June 27, 2016
The Key Components of Luxury Branding
Many aerospace and aviation brands are considered “luxury.” They’re expensive, they’re aimed at not-your-average American,…
June 21, 2016
Branding vs. Marketing: Is There Really a Difference?
When I first talk to new customers about branding, they think one of two things:…
