January 24, 2017
Stop the Scapegoating: Strategize Better Instead
When a business isn’t doing as well as higher-ups think (or simply wish) it should,…
January 10, 2017
Find Your Customer Sweet Spot – and Make More Money
Thanks to the web and the ease with which virtually anyone can sell a product…
December 27, 2016
Letting Your Brand Lead the Way
Branding is more than just positioning your company in the marketplace. If you really drill…
December 13, 2016
The Importance of Employee Branding to B2B Success
Few business owners recognize this, but there are actually two facets of branding: There’s the…
November 1, 2016
Creating a Brand Strategy That Works for You
Every business owner wants to get their branding right. After all, it’s your branding that…
October 18, 2016
Mergers & Acquisitions: Branding’s Role in the Process
Mergers and acquisitions are a pretty common occurrence in the business world. Companies get bought…
October 4, 2016
Is Your Brand Positioned for Success? (Part 2)
Last time we connected, I talked about the importance of branding and presented a few…
September 20, 2016
Is Your Brand Positioned for Success? (Part 1)
When it comes to branding, the true key to success stems from your brand positioning…
September 6, 2016
5 Ways to Stop Brand Decline in Its Tracks
Every great brand has experienced a slump now and then. Maybe a new and trendsetting…
August 22, 2016
7 B2B Branding Mantras to Live By
Who better to learn from than those who came before us? Here at Haley Aerospace,…
August 9, 2016
5 Branding Mistakes That Turn Customers Away
Great branding can be a good way to attract customers, encourage them to buy and…
July 12, 2016
How to Make Your Brand Memorable
When you boil it down, the whole goal of branding is to make your company…
June 27, 2016
The Key Components of Luxury Branding
Many aerospace and aviation brands are considered “luxury.” They’re expensive, they’re aimed at not-your-average American,…
June 21, 2016
Branding vs. Marketing: Is There Really a Difference?
When I first talk to new customers about branding, they think one of two things:…
June 14, 2016
How to Create a Cult-like Following for Your Brand
Generally, the word “cult” isn’t used positively. But in the branding world, “cult” is the…
June 7, 2016
4 Signs You Chose the Wrong Branding Agency
Recognizing that your branding needs work is only the first step toward success. Once you…
June 1, 2016
5 B2B Branding Traps to Avoid
We’ve been in the B2B branding biz for a while, so we’ve seen our fair…
May 4, 2016
Why B2Bs Should Get Visual With Their Branding
It can be hard to admit sometimes, but branding in the B2B world can often…
