February 21, 2017
For Customers, It’s All About the Journey
Having a great product or service is definitely crucial to a company’s success, but though…
February 7, 2017
Loyal Fans Carry the Brand
For a brand, the key to long-term, extended success is brand loyalty. By building up…
January 24, 2017
Stop the Scapegoating: Strategize Better Instead
When a business isn’t doing as well as higher-ups think (or simply wish) it should,…
January 10, 2017
Find Your Customer Sweet Spot – and Make More Money
Thanks to the web and the ease with which virtually anyone can sell a product…
December 27, 2016
Letting Your Brand Lead the Way
Branding is more than just positioning your company in the marketplace. If you really drill…
November 15, 2016
6 Strategies to Make Your B2B Brand Stand Out From the Pack
Even for B2B brands, standing out from the competition is important. Sure, there may be…
November 1, 2016
Creating a Brand Strategy That Works for You
Every business owner wants to get their branding right. After all, it’s your branding that…
October 18, 2016
Mergers & Acquisitions: Branding’s Role in the Process
Mergers and acquisitions are a pretty common occurrence in the business world. Companies get bought…
October 4, 2016
Is Your Brand Positioned for Success? (Part 2)
Last time we connected, I talked about the importance of branding and presented a few…
September 20, 2016
Is Your Brand Positioned for Success? (Part 1)
When it comes to branding, the true key to success stems from your brand positioning…
September 6, 2016
5 Ways to Stop Brand Decline in Its Tracks
Every great brand has experienced a slump now and then. Maybe a new and trendsetting…
June 7, 2016
4 Signs You Chose the Wrong Branding Agency
Recognizing that your branding needs work is only the first step toward success. Once you…
June 1, 2016
5 B2B Branding Traps to Avoid
We’ve been in the B2B branding biz for a while, so we’ve seen our fair…
April 26, 2016
How to Encourage Passionate B2B Brand Advocates
There are millions of marketing strategies out there, but there’s only one that will work…
February 3, 2016
The Jargon Trap: How Lingo Makes Your Aviation Brand Inaccessible
When devising their branding, too many companies – especially those in the aviation and aerospace…
January 20, 2016
How to Protect Your Brand – Both Legally and Competitively
When you’ve got a successful aviation brand on your hands, you want to do all…
October 20, 2015
Why a Flawless Mobile Site Is Vital to Aviation Marketing
Having an amazing, well-designed desktop site is certainly important, but in this day and age,…
July 15, 2015
The Value of a Brand Voice
To truly connect with a potential customer, your brand needs a voice. A voice that…
