October 4, 2016
Is Your Brand Positioned for Success? (Part 2)
Last time we connected, I talked about the importance of branding and presented a few…
September 20, 2016
Is Your Brand Positioned for Success? (Part 1)
When it comes to branding, the true key to success stems from your brand positioning…
September 6, 2016
5 Ways to Stop Brand Decline in Its Tracks
Every great brand has experienced a slump now and then. Maybe a new and trendsetting…
August 22, 2016
7 B2B Branding Mantras to Live By
Who better to learn from than those who came before us? Here at Haley Aerospace,…
August 9, 2016
5 Branding Mistakes That Turn Customers Away
Great branding can be a good way to attract customers, encourage them to buy and…
July 12, 2016
How to Make Your Brand Memorable
When you boil it down, the whole goal of branding is to make your company…
July 5, 2016
Why Thought Leadership Is Vital to Your B2B Brand
No matter what industry you’re in or what product or service you sell, you want…
June 27, 2016
The Key Components of Luxury Branding
Many aerospace and aviation brands are considered “luxury.” They’re expensive, they’re aimed at not-your-average American,…
June 21, 2016
Branding vs. Marketing: Is There Really a Difference?
When I first talk to new customers about branding, they think one of two things:…
June 14, 2016
How to Create a Cult-like Following for Your Brand
Generally, the word “cult” isn’t used positively. But in the branding world, “cult” is the…
June 7, 2016
4 Signs You Chose the Wrong Branding Agency
Recognizing that your branding needs work is only the first step toward success. Once you…
June 1, 2016
5 B2B Branding Traps to Avoid
We’ve been in the B2B branding biz for a while, so we’ve seen our fair…
May 4, 2016
Why B2Bs Should Get Visual With Their Branding
It can be hard to admit sometimes, but branding in the B2B world can often…
April 26, 2016
How to Encourage Passionate B2B Brand Advocates
There are millions of marketing strategies out there, but there’s only one that will work…
April 19, 2016
How to Revitalize an Old Brand for New Success
Sometimes, when a brand has been around for a certain amount of time, it can…
April 12, 2016
8 Red Flags it’s Time to Rebrand
With cruise lines, aviation companies and huge airlines rebranding all over the place, you might…
April 5, 2016
Cool Ways to Use Your Branding at Trade Shows
We’re out at MRO Americas this week, and we’re betting some of you are too.…
