June 11, 2024
Naming a New Company or Product: An Art & Science
What’s in a name? Everything. A business’s name is its most recognizable asset. With this…
August 21, 2022
3 Ways to Reinvigorate Your Aerospace Brand Purpose
The aerospace industry is very competitive and sometimes companies focus more on their competition than…
May 31, 2022
When to Reposition Your Aviation Brand
Brand repositioning may seem like a common strategy in the aviation industry. However, many marketing…
January 22, 2022
How Aviation Brands Can Foster More Customer Loyalty
Loyal customers are like the Holy Grail in business. They mean long-term, repeat sales, valuable…
September 17, 2020
Introducing Our New Aviation Marketing Agency Website
We are thrilled to announce the launch of a new website for Haley Brand Aerospace…
March 25, 2020
Aviation Branding During COVID-19
We are living in extraordinary times. Even if you don’t spend a dime on your…
February 19, 2020
5 Common Aerospace Branding Mistakes You’re Probably Making
In a crowded marketplace, branding is what sets you apart from the pack. It’s what…
November 19, 2019
How to Get Your Team Onboard With Aerospace and Aviation Branding
Aerospace and aviation branding isn’t just an external effort. In fact, good branding actually starts…
September 18, 2019
Why Aviation Brands Should Focus on Storytelling
Technology, B2B, and aerospace brands all have something working against them: They feel unapproachable. Maybe…
December 5, 2018
The Power of Keywords…Or Maybe Not
So-called “keywords” play a big role in SEO strategy — and sure, they can bring…
July 24, 2018
5 Steps to Revitalizing (and Re-launching) an Old Brand
There comes a time in any brand’s story when it’s time for a change –…
June 15, 2018
How Aerospace Brands Can Stay Relevant in Changing Times
Thanks to technology, consumers are in more control than ever. They can research and compare…
March 26, 2018
Are You Making These Dangerous Aviation Branding Mistakes?
It doesn’t matter how big your company is or how many products you’ve sold. In…
February 20, 2018
Are You Committing Any of the Online Reputation Deadly Sins?
How well do you know your online reputation? How closely do you monitor it? If…
January 23, 2018
Meet Ken Koester: Haley Aerospace’s Branding Design Extraordinaire
It’s time for another behind-the-scenes peek at Haley Aerospace. Today, we’re sitting down with Ken…
November 28, 2017
Does Your Logo Have $$ Value? A Lesson in Great Aerospace Branding
We tend to create logos and then forget them. That’s likely why some long-standing aerospace…
March 7, 2017
Building a Luxury Brand? Create Your ‘Tribe’
For luxury brands, the target customer is a minutely-drilled down avatar. It’s not just a…
February 21, 2017
For Customers, It’s All About the Journey
Having a great product or service is definitely crucial to a company’s success, but though…
February 7, 2017
Loyal Fans Carry the Brand
For a brand, the key to long-term, extended success is brand loyalty. By building up…
